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Research papers

The influence of poll data on public opinion

This contribution has three aims: 1. To determine the existing assumptions about possible negative influences of opinion polls. 2. To determine what can be said about these assumptions from the point of view of empirical social science. 3. To outline...

Catalogue: Seminar 1986: Opinion Polls
Author: Wolfgang Donsbach
June 15, 1986
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Citation

Donsbach, W. (1986a, June 15). The influence of poll data on public opinion. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-influence-of-poll-data-on-public-opinion


Research papers

The facts of life

My discussion today will be based on United States data only. I do not presume to project the trends in my country to what is happening in yours. I am here to talk about change: - Markets are changing;- Consumers are changing;- The economy is...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Rena Bartos
June 15, 1986
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Citation

Bartos , R. (1986a, June 15). The facts of life. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-facts-of-life


Research papers

Public opinion concerning television's coverage of politics

Politicians and broadcasters alike concerned that the balance of television coverage should be fair to all side's during elections and over those much longer periods between them. In the production of news and current affairs, the BBC's Charter and...

Catalogue: Seminar 1986: Opinion Polls
Author: Robert Towler
June 15, 1986
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Citation

Towler, R. (1986a, June 15). Public opinion concerning television's coverage of politics. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/public-opinion-concerning-television-s-coverage-of-politics


Research papers

The impact of the recession on professionalism in market research in the U.K. 1978-1983

The paper attempts to provide an overview of how the recent recession has affected professionalism in Market Research in the UK. It is in five main sections.

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: John A. Samuels
June 15, 1984
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Citation

Samuels, J. A. (1984a, June 15). The impact of the recession on professionalism in market research in the U.K. 1978-1983. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-impact-of-the-recession-on-professionalism-in-market-research-in-the-u-k-1978-1983


Research papers

How technology affects our day-to-day professional life

This paper will focus on the use of technology in marketing research and will cover the following chapters: 1. Quality of data collection; 2. Developments in data collection;3. Developments in the disclosure of marketing data;4. User and supplier of...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Emile M. C. van Westerhoven
June 15, 1984
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Citation

van Westerhoven, E. M. (1984a, June 15). How technology affects our day-to-day professional life. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-technology-affects-our-day-to-day-professional-life


Research papers

Television audience research in Europe

The paper takes a non-specialist view of television audience measurement in Europe, from the standpoint of a major user group, manufacturing companies and their advertising agencies. It suggests the growing inadequacy of traditional audience research...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Charles C. Dawson
June 15, 1984
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Citation

Dawson , C. C. (1984a, June 15). Television audience research in Europe. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/television-audience-research-in-europe


Research papers

The impact of new technologies on the pharmaceutical marketing researcher

The role of IMS in the pharmaceutical industry is as a data provider. As such I will discuss new technologies as they may impact the provision of data to the industry and to alert you to technologies that are likely to become important in the...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Dennis A. Calvanese
June 15, 1983
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Citation

Calvanese, D. A. (1983a, June 15). The impact of new technologies on the pharmaceutical marketing researcher. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-impact-of-new-technologies-on-the-pharmaceutical-marketing-researcher


Research papers

The impact of generic supermarket products in the United Kingdom

In 1976 the first generic range was launched by Carrefour in France, since when the concept has been adopted in many parts of the world. Their penetration has varied considerably between countries, depending in part upon existing own label strength...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Peter McGoldrick
June 15, 1982
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Citation

McGoldrick, P. (1982a, June 15). The impact of generic supermarket products in the United Kingdom. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-impact-of-generic-supermarket-products-in-the-united-kingdom


Research papers

Public service videotex in the 1980s

This paper outlines the nature of public service videotex. It describes both the medium and progress, and notes the reasons for lack of market progress. Changes in the marketing and management of the system have been introduced. These are discussed...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Barry J. Witcher
June 15, 1981
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Citation

Witcher, B. J. (1981a, June 15). Public service videotex in the 1980s. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/public-service-videotex-in-the-1980s