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Information technology and marketing research

Date of publication: June 15, 1987

Catalogue: ESOMAR Congress 1987

Authors: Uolevi Lehtinen, Liisa Valikangas

Abstract:

The purpose of the paper is, on a general level, to study the impact of information technology on marketing activities, which is to a great extent relized through marketing research. The examples that are presented focus on the more detailed and practical aspects of information technology usage in marketing.

Uolevi Lehtinen

Author

This is a long description of some author details.

Liisa Valikangas

Author

This is a long description of some author details.

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Mahon, B. (1984a, January 25). New information technology and information handling. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/new-information-technology-and-information-handling


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Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: Laurence N. Gold

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Gold, L. N. (1986a, June 15). Future information technology. ANA - ESOMAR. Retrieved June 24, 2025, from


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Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Authors: Cor N. Molenaar, Frans W. Plat, Janny C. Hoekstra, Peter S.H. Leeflang

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November 1, 1996

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Molenaar, Plat, Hoekstra and Leeflang (1996a, November 01). Information technology . ANA - ESOMAR. Retrieved June 24, 2025, from


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Citation

Lehtinen and Valikangas (1987a, June 15). Information technology and marketing research. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/information-technology-