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Information technology and marketing research

Date of publication: June 15, 1987

Catalogue: ESOMAR Congress 1987

Authors: Uolevi Lehtinen, Liisa Valikangas

Abstract:

The purpose of the paper is, on a general level, to study the impact of information technology on marketing activities, which is to a great extent relized through marketing research. The examples that are presented focus on the more detailed and practical aspects of information technology usage in marketing.

Uolevi Lehtinen

Author

This is a long description of some author details.

Liisa Valikangas

Author

This is a long description of some author details.

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Citation

Lehtinen and Valikangas (1987a, June 15). Information technology and marketing research. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/information-technology-and-marketing-research