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Research papers

In search of online market data

Until recently online desk research was not widespread. This however has changed over the past few years - particularly since the Internet is offering various possibilities for the market researcher to search online for basic and detailed market...

Catalogue: The Worldwide Internet Seminar 1998
Author: Sabine Graumann
Company: Burke, Inc.
June 15, 1998
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Citation

Graumann, S. (1998a, June 15). In search of online market data. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/in-search-of-online-market-data


Research papers

Using the Internet to measure customer satisfaction

Delivering excellent customer service requires that managers continually survey customers for feedback and promptly respond. Today the Internet has begun to enable customers to provide feedback more easily quickly cheaply and accurately than ever...

Catalogue: The Worldwide Internet Seminar 1998
Author: John Chisholm
June 15, 1998
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Citation

Chisholm, J. (1998a, June 15). Using the Internet to measure customer satisfaction. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/using-the-internet-to-measure-customer-satisfaction


Research papers

Web interviewing

Internet interviewing is still in its infancy. How do we know therefore that the results obtained by such a technique are plausible and if so what special considerations do we need to take into account when interpreting results from this type of...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Richard E. Kottler, Andrew Findlater
June 15, 1998
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Citation

Kottler and Findlater (1998a, June 15). Web interviewing. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/web-interviewing


Research papers

Measuring advertising on the web

This paper is an executive summary of the Online Advertising Effectiveness Study which the Internet Advertising Bureau commissioned MBinteractive to conduct. The study was designed to help value the advertising impact of online communications since...

Catalogue: The Worldwide Internet Seminar 1998
Author: Rex Briggs
Company: KANTAR TNS Malaysia
June 15, 1998
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Citation

Briggs, R. (1998a, June 15). Measuring advertising on the web. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/measuring-advertising-on-the-web


Research papers

Lessons learned from Minitel for the Internet

The paper studies the marketing data and tools that can be derived from the use of Minitel in France with 14.5 million users in 1997 to define a strategy that will increase Internet usage. Minitel is a mass market success since 1983 whereas Internet...

Catalogue: The Worldwide Internet Seminar 1998
Author: Johnny Gambacorta
June 15, 1998
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Citation

Gambacorta, J. (1998a, June 15). Lessons learned from Minitel for the Internet. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/lessons-learned-from-minitel-for-the-internet


Research papers

New media audience measurement

The population of the Internet’s World Wide Web users has grown at astonishing rates during the past three years in the United States. As of mid-1997 over one in five American households surfs the web. In order to realize the potential of this...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Steve Coffey, Tod Johnson
June 15, 1998
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Citation

Coffey and Johnson (1998a, June 15). New media audience measurement. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/new-media-audience-measurement


Research papers

CATI, CAPI and web interviews

The Internet offers several versatile new technologies which can be applied not only to interviewing Internet users but also as a new and superior means to solve problems for which CAPI is presently used. Internet-based interviewing is not just for...

Catalogue: The Worldwide Internet Seminar 1998
Author: Iain MacKay
June 15, 1998
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Citation

MacKay, I. (1998a, June 15). CATI, CAPI and web interviews. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/cati-capi-and-web-interviews


Research papers

Paradoxes in cyberspace

The facility that now exists for conducting qualitative research via the Internet raises a number of key questions to which the conventional qualitative response is negative. This paper deals with three such questions viz.:1) can qualitative research...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Ron Beasley, Keith Chapin
Company: ABM Research Inc.
June 15, 1998
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Citation

Beasley and Chapin (1998a, June 15). Paradoxes in cyberspace. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/paradoxes-in-cyberspace


Research papers

Interactive evaluation of the work environment

The paper presents a model of interactive evaluation of the work environment using the Internet. The model offers a number of possibilities. For example individuals in the target group which in this particular case are Swedish engineers will be...

Catalogue: The Worldwide Internet Seminar 1998
Author: Per Lundgren
June 15, 1998
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Citation

Lundgren, P. (1998a, June 15). Interactive evaluation of the work environment. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/interactive-evaluation-of-the-work-environment