Web interviewing

Date of publication: June 15, 1998


Internet interviewing is still in its infancy. How do we know therefore that the results obtained by such a technique are plausible and if so what special considerations do we need to take into account when interpreting results from this type of survey? These were the questions we set out to answer in a carefully controlled parallel study using a traditional CAT! telephone study and a Web based study of the same population and using the same questionnaire.

  • PDF
  • This could also be of interest