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Research papers

Business opportunities in an unexplored market

The main purpose of this article is to demonstrate that traditional market research won't necessarily function in Cuba. Rather, in this recently opened market, strategic research processes should begin by understanding the country's social context....

Catalogue: Latin America 2017: #IN
Authors: Fernando Alvarez, Francisco Cabral
Company: KANTAR TNS Malaysia
June 15, 2017

Case studies

Moving from consumer to brand and business insights

The evolution of the insights function and its contribution to business growth is addressed in this presentation, which provides a specific example of how brand & business insights can be an integrated, future focussed, and growth-driving...

Catalogue: Congress 2016: #WOW
Authors: Stephen Cooper, Rachel Stern
September 22, 2016

Research papers

Behavioural economics gets real

So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A...

Catalogue: Congress 2016: #WOW
Authors: Leigh Caldwell, Lizzi Seear
September 22, 2016

Videos

Econometric sales modelling to determine media ROI

The author will talk about how they calculate ROI using econometric modeling and especially how to make the insights from ROI calculations actionable in planning and strategy. Most of the time econometric modeling is slow and retrospective. So the...

Catalogue: Seminar 2016: Media Return on Investment
Author: Menno van der Steen
June 15, 2016

Videos

New consumerism (Spanish)

The world is facing a power shift: emerging countries are affecting the way the people consume on a global level. This "new consumerism" has a direct impact on revenues, but there is no clear understanding of how these changes affect consumer...

Catalogue: Latin America 2016: Research Renovation
Authors: Alejandro Tanco, Steve August
June 15, 2016

Research reports

Complaints report 2015

In the course of 2015 ESOMAR received 60 complaints. We have observed a steady increase in the amount of complaints over the course of the past years. Where the amount of complaints used to be between 5 and 15 each year. This has doubled in 2014,...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2016

Videos

Moving from consumer to brand and business insights

The evolution of the insights function and its contribution to business growth is addressed in this presentation, which provides a specific example of how brand & business insights can be an integrated, future focussed, and growth-driving function...

Catalogue: Congress 2016: #WOW
Authors: Stephen Cooper, Rachel Stern
June 15, 2016

Videos

Transformational strategy

Every industry is being disrupted by changing conditions in their operating environment - the market research industry is no exception. In such disruptive times, the purpose of strategy development must be to transform the business, to re-conceive...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Steve Tighe
June 15, 2016

Research papers

Transformational strategy

In 2012 the State Library of Victoria commenced a strategic project to address the critical question: What is a public library in 2030?The purpose of this project was to develop a strategic framework to inform, influence and guide the future...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Steve Tighe
May 19, 2016