Behavioural economics gets real

Date of publication: September 22, 2016

Catalogue: Congress 2016: #WOW

Abstract:

So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A global qual and quant survey of 30,000 people in six countries on four continents used psychological interviewing, implicit tools and priming to gain unprecedented insight into what hotel guests really want, how to give them unparalleled customer experience, and how to increase revenue.

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