Resources Library by ANA

The $800 billion gold mine

Although marketers have historically been willing to write off consumers (and their disposable incomes) when they reached their fiftieth birthdays, the TRUE potential of this population segment has finally been recognized. The Yankelovich MONITOR,...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Albert J. Yesk

June 15, 1991

Setting the table in Italy

The following paper focuses on Italy's present relationship between food consumption patterns - and possible future developments - and shapes and objects used for laying the table. The paper is based on reflections resulting from several researches...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Author: Cristina Nava

June 15, 1991

Young europeans and tobacco

In June/July 1990 a sample survey using a single questionnaire was conducted simultaneously In all 12 Member States of the European Community to assess the attitudes and behaviour of the younger generation with regard to tobacco. The survey formed...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques-René Rabier

June 15, 1991

Duty free

This research programme was carried out with a marketing, not a technical, objective. In a situation where multinational throngs of travellers mill around together in the duty-free environment, it was imperative to find ways of directing products at...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Authors: Diana Hardie, Margaret Holmes

June 15, 1991

How should we communicate with the over 50's on health and prevention?

It was not so long ago that health was essentially understood as the absence of illness - a precious, heaven-sent gift outside of individual control. This idea - which contains an undeniable element of truth - still predominates in certain parts of...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Margret Ziegler

June 15, 1991

Young europeans and tobacco (French)

In June/July 1990 a sample survey using a single questionnaire was conducted simultaneously In all 12 Member States of the European Community to assess the attitudes and behaviour of the younger generation with regard to tobacco. The survey formed...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques-René Rabier

June 15, 1991

The new man and his fragrance

This paper will firstly deal with a new type of man as consequence of women's liberation in the 60's and 70's. His different attitudes towards fragrance and are illustrated. An innovative psychological test method to analyse clusters of personalities...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Author: Hans-Otto Schmidt

June 15, 1991

Green issues in Britain and the value of green research data

The last few years have seen an enormous increase in Britain in interest in environmental matters, and protecting the environment has become a major issue throughout the world. Suddenly, it seems, politicians have developed green agenda, a whole...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Michele Corrado, Miranda Ross

Company: Colmar Brunton

September 1, 1990

Youth segmentation and attitudes towards different financial entities

To define the customer sector to which we are referring, we will describe a certain division of individuals, on the basis of their lifestyle and family relationships. I believe that this division may coincide with that classical division which, I...

Catalogue: Seminar 1990: New Product Development

Author: Felix Serrano Alda

June 15, 1990