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Videos

"Emotional" conjoint

The traditional innovation process is staggered, comprising an initial product optimisation followed by messaging evaluation. Typically, product offers may be screened as they are moved from one stage to the other. This not only means more time to...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Amit Dogra, Samy Mardolker, Michael Fox
Company: ORC International Ltd
June 15, 2014
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Citation

Dogra, Mardolker and Fox (2014a, June 15). "Emotional" conjoint. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/-emotional-conjoint


Videos

Social business for an intrinsic social change

Tri Mumpuni is an agricultural engineer who has been campaigning for community development and renewable energy for decades. Early experiences working with USAID and UNDP helped her develop understanding of how to create community-based models.In her...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Tri Mumpuni
June 15, 2014
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Citation

Mumpuni, T. (2014a, June 15). Social business for an intrinsic social change. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/social-business-for-an-intrinsic-social-change


Videos

Newsflash: reaching Asia's high income earners

This is a global research focusing on mobile news consumption amongst affluent/B2B news consumers. The content can be tailor made to focus on Asia (we survey 3 Asian countries: Singapore, Australia and India) and provide comparision points to global...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sally Wu, Rob Valsler
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Wu and Valsler (2014a, June 15). Newsflash: reaching Asia's high income earners. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/newsflash-reaching-asia-s-high-income-earners


Videos

Digital and social advertising effectiveness for business

Many developing Asian economies still question the efficacy of digital and social media. Conventional offline media is the preferred advertising choice because of its higher penetration and legacy. Additionally, there is a widespread belief that...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Aarti Bharadwaj, Sweta Agrawal
June 15, 2014
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Citation

Bharadwaj and Agrawal (2014a, June 15). Digital and social advertising effectiveness for business. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/digital-and-social-advertising-effectiveness-for-business-8184


Videos

Mapping and interpreting socio-cultural change in urban India

As urban India continues to transform at a rapid pace, brands across categories seek to build relevance by positioning themselves on platforms linked to the new meanings and ways of being in a fast-changing society. A semiotic analysis of the...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Satyam Viswanathan
June 15, 2014
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Citation

Viswanathan, S. (2014a, June 15). Mapping and interpreting socio-cultural change in urban India. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/mapping-and-interpreting-socio-cultural-change-in-urban-india