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Research papers

Practical considerations of the technique of telephone interviewing

The paper concerns with the practical aspects of telephone interviewing, but does not attempt to enter discussion concerning the characteristics of the telephone owning population. The authors have had experience over the past two years of using the...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Derek Simonds, Gordon Haymes
September 1, 1974
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Citation

Simonds and Haymes (1974a, September 01). Practical considerations of the technique of telephone interviewing. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/practical-considerations-of-the-technique-of-telephone-interviewing


Research papers

Reader typologies and circulation research

This paper begins with a discussion of the aspects of The Economist's editorial and circulation which led to the commissioning of this research, together with a general background describing the publication and the information that was available from...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: A. J. B. White, Michael St. C. Hannah
June 15, 1974
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Citation

White and Hannah (1974a, June 15). Reader typologies and circulation research. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/reader-typologies-and-circulation-research


Research papers

Research for editors

Editorial Research is regarded in these notes as research having any bearing upon a publication's design, content, style, and philosophy - political or otherwise. It may also, of course, have bearing upon aspects other than the product itself, i.e....

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Brian Allt
June 15, 1974
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Citation

Allt, B. (1974a, June 15). Research for editors. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/research-for-editors


Research papers
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Citation

Kristoffersen, E. G. (1974a, May 01). Discussion opening on Mr. Jones' paper. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/discussion-opening-on-mr-jones-paper


Research papers

Let the buyer beware

It is often said that pharmaceutical market research is "different". I would prefer to look at it the other way round and say that as an industry we have certain needs and that certain types of agencies cater for those needs. We require, basically,...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Terry I. Jones
May 1, 1974
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Citation

Jones, T. I. (1974a, May 01). Let the buyer beware. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/let-the-buyer-beware


Research papers

The self-administered questionnaires with interviewer's assistance (French)

The self-administered questionnaire in which the interviewee fills-in himself the questionnaire with the interviewer's assistance, is one of the various methods of data-collection in sample-surveys. In order to situate the self-administered...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Hugues Jacquart
Company: IFOP
October 1, 1973
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Citation

Jacquart, H. (1973a, October 01). The self-administered questionnaires with interviewer's assistance (French). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-self-administered-questionnaires-with-interviewer-s-assistance-french-


Research papers

The self-administered questionnaires with interviewer's assistance

The self-administered questionnaire in which the interviewee fills-in himself the questionnaire with the interviewer's assistance, is one of the various methods of data-collection in sample-surveys. In order to situate the self-administered...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Hugues Jacquart
Company: IFOP
October 1, 1973
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Citation

Jacquart, H. (1973a, October 01). The self-administered questionnaires with interviewer's assistance. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-self-administered-questionnaires-with-interviewer-s-assistance


Research papers

Social research for planning purposes in a large urban authority

This paper examines each of these themes in their implications for local government social research and relates them to studies carried out by the Greater London Council. Within the context of the powers granted to it by the London Government Act,...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Norman Perry, Jennifer Owen
June 15, 1973
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Citation

Perry and Owen (1973a, June 15). Social research for planning purposes in a large urban authority. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/social-research-for-planning-purposes-in-a-large-urban-authority


Research papers

How simple elicitation helped solve an advertising problem

We had hoped in this written paper to give you full details of how research helped us to solve a given advertising problem. What we have decided to do is to outline in this paper the general structure of the problem we had to solve. The research we...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: Elizabeth Fallaw, Mary Tuck
June 15, 1973
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Citation

Fallaw and Tuck (1973a, June 15). How simple elicitation helped solve an advertising problem. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/how-simple-elicitation-helped-solve-an-advertising-problem