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How simple elicitation helped solve an advertising problem

Date of publication: June 15, 1973

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Authors: Elizabeth Fallaw, Mary Tuck

Abstract:

We had hoped in this written paper to give you full details of how research helped us to solve a given advertising problem. What we have decided to do is to outline in this paper the general structure of the problem we had to solve. The research we are to discuss was devised to help determine creative strategy for a branded frozen product.

Elizabeth Fallaw

Author

This is a long description of some author details.

Mary Tuck

Author

This is a long description of some author details.

Research Papers

Practical frameworks for advertising and research

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

Author: Mary Tuck

 

June 15, 1971

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Citation

Tuck, M. (1971a, June 15). Practical frameworks for advertising and research. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/practical-frameworks-for-advertising-and-research


Case Studies

The relationship between attitudes and behaviour

Catalogue: ESOMAR/WAPOR Congress 1969

Authors: Elizabeth H. Nelson, Mary Tuck

 

June 15, 1969

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Citation

Nelson and Tuck (1969a, June 15). The relationship between attitudes and behaviour. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/the-relationship-between-attitudes-and-behaviour


Research Papers

Comments on subsidiary papers in Fishbein section

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

Author: Mary Tuck

 

June 15, 1971

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Citation

Tuck, M. (1971a, June 15). Comments on subsidiary papers in Fishbein section. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/comments-on-subsidiary-papers-in-fishbein-section


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Citation

Fallaw and Tuck (1973a, June 15). How simple elicitation helped solve an advertising problem. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/comments-on-subsidiary-papers-in-fishbein-section