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How simple elicitation helped solve an advertising problem

Date of publication: June 15, 1973

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Authors: Elizabeth Fallaw, Mary Tuck

Abstract:

We had hoped in this written paper to give you full details of how research helped us to solve a given advertising problem. What we have decided to do is to outline in this paper the general structure of the problem we had to solve. The research we are to discuss was devised to help determine creative strategy for a branded frozen product.

Elizabeth Fallaw

Author

This is a long description of some author details.

Mary Tuck

Author

This is a long description of some author details.

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Fallaw and Tuck (1973a, June 15). How simple elicitation helped solve an advertising problem. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/how-to-solve-innovation-problems-systematically