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Videos

5 trends shaping customer insights in 2020

On average marketers depend or rely on data for only 11% of all customer related decisions. Instead of basing decisions on data, marketers rely on previous experiences, intuition and their colleagues. If market insights are not available when needed,...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dirk Huisman, Robin de Rooij
Company: SKIM
June 15, 2015
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Citation

Huisman and de Rooij (2015a, June 15). 5 trends shaping customer insights in 2020. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/5-trends-shaping-customer-insights-in-2020


Videos

Conducting global online qualitative research

Online qualitative research by definition is digital, allowing researchers to access respondents around the world in a way that was not previously possible. This presentation uses experience and results from a 10-country project conducted for...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Janet Ziffer, Bill Mabey
Company: SKIM
June 15, 2014
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Citation

Ziffer and Mabey (2014a, June 15). Conducting global online qualitative research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/conducting-global-online-qualitative-research