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Conducting global online qualitative research

Date of publication: June 15, 2014

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Company: SKIM

Authors: Janet Ziffer, Bill Mabey

Abstract:

Online qualitative research by definition is digital, allowing researchers to access respondents around the world in a way that was not previously possible. This presentation uses experience and results from a 10-country project conducted for Kimberly Clark Professional to highlight what we, as suppliers and clients, learned about conducting multi-country online qualitative studies, and what innovations are occurring in the practice of online qualitative research today.

Janet Ziffer

Author

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Bill Mabey

Author

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Ziffer and Mabey (2014a, June 15). Conducting global online qualitative research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/using-global-online-panels