Resources Library by ANA

Identifying opinion leaders (German)

This paper presents an instrument which serves to identify opinion leaders, a simple "strength of personality scale" developed by the Institut fur Demoskopie Allensbach and sponsored by the Spiegel Publishing Company. Testing the instrument with a...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1985

Identifying opinion leaders

This paper presents an instrument which serves to identify opinion leaders, a simple "strength of personality scale" developed by the Institut fur Demoskopie Allensbach and sponsored by the Spiegel Publishing Company. Testing the instrument with a...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1985

On changing roles and relations in German corporate banking

Corporate banking in Germany is going to go through some important changes: 1. Corporations will be less loyal to banks: the lead bank concept will be gradually lose its importance; 2. Profit margins in corporate banking will decline even further...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Authors: Renate Doeblin, Jürgen Doeblin

February 1, 1985

Experiences with self-services automation in saving banks

The basis of German credit institutions' position in retail banking has always been their branch network. The density of these networks has been decisive in terms of market penetration and market opportunities: - approximately 95% of the adult...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Wolfgang Starke

February 1, 1985

Discovery of a new target group by means of market research as an a answer to recession

The situation on the oil market in Germany has been an extremely difficult one for a number of years. Permanent price fights of the established trademark companies among each other and with the petrol stations of consumer markets have, for a long...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Jurgen Meyer

June 15, 1984

The latest attempt to square the circle

A source of dissatisfaction among media planners in Germany was the impression that different instruments for measuring quality of media contacts led to different scores depending on the medium offering the score. Against this background a very large...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Peter Beike

June 15, 1984

Discovery of a new target group by means of market research as an aanswer to recession (German)

The situation on the oil market in Germany has been an extremely difficult one for a number of years. Permanent price fights of the established trademark companies among each other and with the petrol stations of consumer markets have, for a long...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Jurgen Meyer

June 15, 1984

The outlook on life of german youth

The basis of this paper is a qualitative study on the topic of feelings towards life of German youth. Youth are obviously at the same time a widely discussed and a poorly understood subject; at least there are too many, too conflicting, too ambiguous...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Author: Manfred Schillinger

June 15, 1984

The relative position of media planning and the relative importance in making one's own research and planning

This paper demonstrates why a manufacturer of branded goods, line Henkel, does its own media planning and research although there are numerous free services offering media planning figures, media programmes and research in West Germany.

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Hans Kratz

June 15, 1984