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Discovery of a new target group by means of market research as an aanswer to recession (German)

Date of publication: June 15, 1984

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Jurgen Meyer

Abstract:

The situation on the oil market in Germany has been an extremely difficult one for a number of years. Permanent price fights of the established trademark companies among each other and with the petrol stations of consumer markets have, for a long period, made the earning situation particularly problematical.

Jurgen Meyer

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Research Papers

Discovery of a new target group by means of market research as an a answer to recession

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Jurgen Meyer

 

June 15, 1984

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Citation

Meyer, J. (1984a, June 15). Discovery of a new target group by means of market research as an a answer to recession. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/discovery-of-a-new-target-group-by-means-of-market-research-as-an-a-answer-to-recession


Research Papers

Strategic target-group research: A new perspective for users (German)

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Michael Grande, Ulrich Becker

Company: SINUS Markt- und Sozialforschung GmbH

September 1, 1990

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Citation

Grande and Becker (1990a, September 01). Strategic target-group research: A new perspective for users (German). ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/strategic-target-group-research-a-new-perspective-for-users-german-


Research Papers

Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G.

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Karl-Friedrich Holm

Company: ESSO

June 15, 1977

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Citation

Holm, K. (1977a, June 15). Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G.. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/market-research-as-a-decision-aid-for-an-image-campaign-as-demonstrated-by-the-information-campaign-of-esso-a-g-


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Citation

Meyer, J. (1984a, June 15). Discovery of a new target group by means of market research as an aanswer to recession (German). ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/market-research-as-a-decision-aid-for-an-image-campaign-as-demonstrated-by-the-information-campaign-of-esso-a-g-