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Research papers

The Austrian nuclear power referendum and its influence on the Austrian general elections in May 1979

The outcome of the Austrian national referendum against the operation of the nuclear power plant in Zwentendorf did not only turn out as a surprise for the Austrian political scene but has also been referred to, as a remarkable event on the...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Authors: Ernst Gehmacher, Fritz Plasser
Company: GfK
June 15, 1980

Research papers

An alternative to voting intention questions in political polls

This paper shows the construction of a questionnaire designed to overcome the limitations of simple reliance on declared voting intention for predictive purposes in elections characterised by close competition, presence of controversial candidates,...

Catalogue: Seminar 1986: Opinion Polls
Authors: Neyza Furgler, Orjan Olsen
Company: IBOPE Inteligencia
June 15, 1986

Research papers

Attitudes of the public towards the opinion and marketing research profession, its usefulness, its dangers...

In the course of the last ten years, the opinion and market research activities have been increasingly threatened by data protection laws which did not take properly into account the role and the specificities of our profession. Regulations have been...

Catalogue: Seminar 1986: Opinion Polls
Author: Jean Quatresooz
June 15, 1986

Research papers

The use of the Internet for opinion polls

The paper examines current and future Internet usage in Europe. It discusses how the Internet is beginning to be used for data collection in market research and its benefits over other methods. More specifically it shows the results of Internet...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: Pete Comley
September 1, 1997

Research papers

Are we getting worse at political polling?

The accuracy of polling has been under the serious spotlight over the last couple of years. This paper is a summary of analysis conducted on an international database of 31310 polls from 473 elections and voting events across 40 countries around the...

Catalogue: Congress 2017: Visionary
Author: Jon Puleston
Company: Kantar
September 3, 2017