Resources Library by ANA

The little emperor

In the ever changing business environment of emerging markets such as China, the advantages of being a first mover are immense. While the importance of market research in new product development is unquestioned, all too often it is resisted for being...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Amit Bose, Khushi Khanna

Company: PepsiCo

September 1, 1996

What market research can learn from Alexa & Siri

As researchers, providing us access to data from new sources like customer data platforms, voice control, and all corners of the internet could be considered the equivalent of sticking a kid in a candy store! But are we leveraging this? This paper...

Catalogue: Asia Pacific 2019

Authors: Young Ham, Jason Dodge, Rebecca Southern

Company: Kantar

May 22, 2019

Optimizing customer experience

Design research is an integrated process where the client and research team work together closely. Design thinking brings a new mode to traditional market research methodology and which can lead to better marketing innovations and solutions. How to...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Rebecca Chen, Weiwei Zhang

December 4, 2017

The cultural dimension and qualitative research

This paper attempts to posit a general theory of cultural differences and their implications to you as the international qualitative research practitioner. The model developed should, we believe, be used as a thought-provoker at the earliest stages...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Authors: Chris Robinson, Jenny So

June 15, 1990

Market research in mainland China

Since China started with its economic reforms and its more open policy in 1979 its economy has grown vigorously. The annual gross national product grew enormously and also the per capita gross national product between 1989 and 1994 grew by nearly 9 %...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: Ding Yi, Wulf Schlund

November 1, 1996

The little emperor

In this paper we will examine - using a recent case study - how an innovative programme can cut the brand development time significantly and yet deliver a highly successful new brand.

Catalogue: New Monograph Series Vol.8: International Marketing Research

Authors: Amit Bose, Khushi Khanna

September 1, 1999

Research to the rescue

Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Chenyang Li, Wander Meijer

Company: GlobeScan Incorporated

May 13, 2018

Chinese gen Y: The generation of opportunities

This paper offers the key findings from a study done on Generation Y (born 1980 to 1990) in China, providing a close look at these new Chinese super consumers that shape the presence and the future of the mass Chinese consumer society. By exploring...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Sami Wong, Dirk Ziems

Company: concept m research + consulting GmbH

June 15, 2016

A lesson for the European Monetary Union?

China, with 1.2 billion people and 300 million television households, is fast becoming one of the largest advertising markets in the world. In early 1996 China had approximately 107 different television ratings surveys and there was little hope of...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Justin Cahill

Company: KANTAR TNS Malaysia

June 15, 1998