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Research to the rescue

Date of publication: May 13, 2018

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Company:

Authors: Chenyang Li, Wander Meijer

Abstract:

Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.

Chenyang Li

Author

This is a long description of some author details.

Wander Meijer

Author

This is a long description of some author details.

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Citation

Li and Meijer (2018a, May 13). Research to the rescue. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-to-the-rescue