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Research papers

Amoco (U.K.'s) use of the R.B.L.

This paper is concerned with the R.B.L.-Forecast Motorists Diary Panel and sets out to illustrate how Amoco, a relative newcomer to the U.K. petrol market, has made effective use of the panel data in its development programme. The first part of the...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Maureen Johnson, Robin Cornell
June 15, 1982
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Citation

Johnson and Cornell (1982a, June 15). Amoco (U.K.'s) use of the R.B.L.. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/amoco-u-k-s-use-of-the-r-b-l-


Research papers

Strategic marketing in times of shortages

This paper suggests a model for strategic marketing planning in times of shortages, and outlines the information requirements that are necessary as input to the model. This paper is based on the available literature, as well as on an exhaustive study...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Nicolas Papadopoulos
June 15, 1982
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Citation

Papadopoulos, N. (1982a, June 15). Strategic marketing in times of shortages . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/strategic-marketing-in-times-of-shortages-


Research papers

New product buying behaviour

The purpose of this paper is to try to identify behavioural intentions to accept new products by buyers in intermediate organisations in the channel of distribution for grocery products. Four new products are offered using the technique of simulation...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: David A. Yorke
October 1, 1981
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Citation

Yorke, D. A. (1981a, October 01). New product buying behaviour. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-product-buying-behaviour


Research papers

Industrial market segmentation

The author proposes that segmentation should play a greater role in industrial marketing planning and strategy formulation. After analysing the basic characteristics of industrial markets and the different approaches/styles of marketing, he then goes...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Laszlo Unger
Company: Givaudan
October 1, 1981
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Citation

Unger, L. (1981a, October 01). Industrial market segmentation . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/industrial-market-segmentation-


Research papers

Teen talk: A foreign language?

Young people tend to use advertising quite differently to their elders. They represent a generation which has grown up with increasing exposure to a range of media, which are in their turn becoming ever more sophisticated. The observations in this...

Catalogue: Seminar 1980: Children And Young People
Authors: Mike Sargent, Vivienne Mandel
June 15, 1980
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Citation

Sargent and Mandel (1980a, June 15). Teen talk: A foreign language?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/teen-talk-a-foreign-language-


Research papers

The exporient data bank

The EXPORIENT data bank became operational in 1979 within the International Trade Centre UNCTAD/GATT with a view to collecting and processing rapidly and systematically foreign trade data on a large number of countries and to facilitating the...

Catalogue: Seminar 1980: Information Systems In Action
Author: Bernard Angel
June 15, 1980
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Citation

Angel, B. (1980a, June 15). The exporient data bank. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-exporient-data-bank


Research papers

The success of Hjemmet in the general magazine market in Norway

The paper tells how a family orientated women's weekly, Hjemmet, widened its audience dramatically through a coordinated editorial/marketing effort. During a 5 year period after 1974 circulation almost doubled, without reducing sales of the main...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Helge Boekenes, Mette Moe
November 1, 1979
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Citation

Boekenes and Moe (1979a, November 01). The success of Hjemmet in the general magazine market in Norway. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-success-of-hjemmet-in-the-general-magazine-market-in-norway


Research papers

New product development in an evolving market

This paper examines and discusses the new product marketing and research strategy in one of the largest and most successful food manufacturers in the U.K., Birds Eye Foods Limited. Three broad phases of new product strategy can be distinguished, and...

Catalogue: Seminar 1979: New Product Development
Authors: Michael J. Riddle, Jonathan Wilkinson
October 1, 1979
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Citation

Riddle and Wilkinson (1979a, October 01). New product development in an evolving market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-product-development-in-an-evolving-market


Research papers

Segmentation index and store image in retail and service establishments

In attempting to develop market segments for retail establishments, a Segmentation Index can be used effectively. This is a tool constructed by using a number of subjective and objective criteria in order to determine socio-economic status of the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Coskun Samli
June 15, 1976
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Citation

Samli, C. (1976a, June 15). Segmentation index and store image in retail and service establishments. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/segmentation-index-and-store-image-in-retail-and-service-establishments