Resources Library by ANA

Exciting new conjoint options, via the web

Over the last few years there have been tremendous advances in the world of conjoint analysis in terms of software, mathematics, topics considered, and approaches. These advances create exciting new opportunities for conjoint analysis over the...

Catalogue: ESOMAR Net Effects 2001

Author: Ray Poynter

Company: KANTAR TNS Malaysia

February 11, 2001

Effects of changing consumer lifestyles in the retail market

In this paper three topical ways of segmenting retail markets are discussed illustrating the principal advantages and unique insights afforded by each of them individually. By use of a matrix approach it will then be shown how they can be combined...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Douglas Parker

Company: Douglas Parker Associates (Pty) Ltd.

June 15, 1995

Theory and application of multivariate methods (dependence)

In our data matrix we have one variable of particular interest and we wish to see how it is affected by movements in a single explanatory variable. For example, the variable we might be interested in is Sales in £mn and we may wish to know how it...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Harris

February 14, 1995

Cluster analysis

Clustering normally operates on the rows of the data matrix. It seeks to find groupings or clusters of respondents who exhibit similar patterns in terms of the variables measured.

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Harris

February 14, 1995

Theory and application of multivariate methods (interdependance)

Factor Analysis (like the similar technique of Principal Components Analysis) is a multivariate statistical method used primarily for data reduction. Itis usually employed to reduce the columns of our data matrix, that is the variables measured for...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Harris

February 14, 1995

Managing customer relationship profitability

This paper focuses on customer relationships in retail banking. Understanding customer relationships and especially the profitability of them requires the development of new concepts and tools. The paper discusses some concepts and tools available to...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Authors: Kaj Storbacka, Aulikki Luukinen

June 15, 1994

Alcohol drinkers in Japan

This paper proposes a new technique for measuring consumer's attitudes which might have fuzzy characteristics. In most of the traditional market segmentation, multidimensional configurations are initially divided into several discrete clusters and...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Hirohiko Asano

Company: Nippon Research Center Ltd.

September 1, 1992

Are you satisfied with your satisfaction questions?

In satisfaction surveys amongst initial buyers of small electrical appliances, it is essential, beyond the easy 'disaster check', to obtain: a comparison of each new product with the accumulated database of similar results from previous launches, an...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Christian Bernard, Yves Marbeau

September 1, 1992

Country image

This paper divides into two main sections: the first section deals with background details to the Country Image study including the reasons why it was conducted, how it was designed, and the specific relevance of the study to the travel and tourism...

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Eamonn Williams, Tim Clarke

June 15, 1991