Back

Theory and application of multivariate methods (dependence)

Date of publication: February 14, 1995

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Harris

Abstract:

In our data matrix we have one variable of particular interest and we wish to see how it is affected by movements in a single explanatory variable. For example, the variable we might be interested in is Sales in £mn and we may wish to know how it is affected by advertising expenditure in £000's. The rows of our data matrix may consist of the last seven years of data for these two variables.

Paul Harris

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Theory and application of multivariate methods (interdependance)

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Harris

 

February 14, 1995

×

Citation

Harris, P. (1995a, February 14). Theory and application of multivariate methods (interdependance) . ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/theory-and-application-of-multivariate-methods-interdependance-


Research Papers

Multivariate data analysis and consumer behaviour

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Yves Evrard

 

June 15, 1982

×

Citation

Evrard, Y. (1982a, June 15). Multivariate data analysis and consumer behaviour. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/multivariate-data-analysis-and-consumer-behaviour


Research Papers

First experiences with Fishbein theory and survey methods

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

Author: J. Bruce

 

June 15, 1971

×

Citation

Bruce, J. (1971a, June 15). First experiences with Fishbein theory and survey methods. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/first-experiences-with-fishbein-theory-and-survey-methods


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Harris, P. (1995a, February 14). Theory and application of multivariate methods (dependence). ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/first-experiences-with-fishbein-theory-and-survey-methods