Abstract:
In our data matrix we have one variable of particular interest and we wish to see how it is affected by movements in a single explanatory variable. For example, the variable we might be interested in is Sales in £mn and we may wish to know how it is affected by advertising expenditure in £000's. The rows of our data matrix may consist of the last seven years of data for these two variables.
Research Papers
Discriminant analysis
Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Paul Harris
 
February 14, 1995
Research Papers
Multivariate analysis of survey data
Catalogue: Consumer Market Research Handbook
Author: Ken Baker
 
September 1, 1998
Research Papers
A second generation of multivariate analysis contribution and applications for marketing research
Catalogue: ESOMAR Congress 1987
Author: Pierre Valette-Florence
 
September 1, 1987
