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Theory and application of multivariate methods (dependence)

Date of publication: February 14, 1995

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Harris

Abstract:

In our data matrix we have one variable of particular interest and we wish to see how it is affected by movements in a single explanatory variable. For example, the variable we might be interested in is Sales in £mn and we may wish to know how it is affected by advertising expenditure in £000's. The rows of our data matrix may consist of the last seven years of data for these two variables.

Paul Harris

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Research Papers

Theory and application of multivariate methods (interdependance)

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Harris

 

February 14, 1995

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Citation

Harris, P. (1995a, February 14). Theory and application of multivariate methods (interdependance) . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/theory-and-application-of-multivariate-methods-interdependance-


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Multivariate data analysis and consumer behaviour

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Yves Evrard

 

June 15, 1982

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Citation

Evrard, Y. (1982a, June 15). Multivariate data analysis and consumer behaviour. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/multivariate-data-analysis-and-consumer-behaviour


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First experiences with Fishbein theory and survey methods

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

Author: J. Bruce

 

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Citation

Bruce, J. (1971a, June 15). First experiences with Fishbein theory and survey methods. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/first-experiences-with-fishbein-theory-and-survey-methods


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Citation

Harris, P. (1995a, February 14). Theory and application of multivariate methods (dependence). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/first-experiences-with-fishbein-theory-and-survey-methods