Back

Theory and application of multivariate methods (dependence)

Date of publication: February 14, 1995

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Harris

Abstract:

In our data matrix we have one variable of particular interest and we wish to see how it is affected by movements in a single explanatory variable. For example, the variable we might be interested in is Sales in £mn and we may wish to know how it is affected by advertising expenditure in £000's. The rows of our data matrix may consist of the last seven years of data for these two variables.

Paul Harris

Author

This is a long description of some author details.

Research Papers

Discriminant analysis

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Harris

 

February 14, 1995

×

Citation

Harris, P. (1995a, February 14). Discriminant analysis . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/discriminant-analysis-


Research Papers

Multivariate analysis of survey data

Catalogue: Consumer Market Research Handbook

Author: Ken Baker

 

September 1, 1998

×

Citation

Baker, K. (1998a, September 01). Multivariate analysis of survey data. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/multivariate-analysis-of-survey-data


Research Papers

A second generation of multivariate analysis contribution and applications for marketing research

Catalogue: ESOMAR Congress 1987

Author: Pierre Valette-Florence

 

September 1, 1987

×

Citation

Valette-Florence, P. (1987a, September 01). A second generation of multivariate analysis contribution and applications for marketing research. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/a-second-generation-of-multivariate-analysis-contribution-and-applications-for-marketing-research


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Harris, P. (1995a, February 14). Theory and application of multivariate methods (dependence). ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/a-second-generation-of-multivariate-analysis-contribution-and-applications-for-marketing-research