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Cluster analysis

Date of publication: February 14, 1995

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Harris

Abstract:

Clustering normally operates on the rows of the data matrix. It seeks to find groupings or clusters of respondents who exhibit similar patterns in terms of the variables measured.

Paul Harris

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Research Papers

Segmentation and cluster analysis

Catalogue: Seminar 1972: Segmentation And Typology

Author: Joseph Lion

 

June 15, 1972

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Citation

Lion, J. (1972a, June 15). Segmentation and cluster analysis. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/segmentation-and-cluster-analysis


Research Papers

Sense and non-sense in cluster analysis

Catalogue: Paper 1978: Analysis of Data

Author: Gunda Opfer

 

February 1, 1978

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Citation

Opfer, G. (1978a, February 01). Sense and non-sense in cluster analysis. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/sense-and-non-sense-in-cluster-analysis


Research Papers

Improving cluster techniques

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: D. E. Freitag

Company: GfK

September 1, 1974

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Citation

Freitag, D. E. (1974a, September 01). Improving cluster techniques. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/improving-cluster-techniques


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Citation

Harris, P. (1995a, February 14). Cluster analysis. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/improving-cluster-techniques