Abstract:

Over the last few years there have been tremendous advances in the world of conjoint analysis in terms of software, mathematics, topics considered, and approaches. These advances create exciting new opportunities for conjoint analysis over the internet. This paper seeks to set a context for conjoint analysis by reviewing how we got to where we are now and then to explore the new possibilities that are opening up because of the web. Finally, the paper will try to draw the threads together by raising questions about where these techniques will take us next.