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Videos

Combining big data and mobile market research best practices

Combining both Big Data from the terabytes of browsing logs and mobile market research via mobile feature phones, Nokia's consumer analytics has assembled an unprecedented view of browsing behaviors in emerging markets. This market research provides...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Adam Berman, Jeff Hamilton
June 15, 2014
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Citation

Berman and Hamilton (2014a, June 15). Combining big data and mobile market research best practices. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/combining-big-data-and-mobile-market-research-best-practices-8169


Videos

Mobile behavioural analytics

We look at two themes at the heart of marketing today ? the need to work with “big data" and the need to better understand how and where mobile fits in. The mobile phone is central to our lives in so many different ways. The data that are...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Robert Burgoyne, Kulpreet Singh
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Burgoyne and Singh (2014a, June 15). Mobile behavioural analytics. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/mobile-behavioural-analytics


Videos

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anupama Wagh-Koppar, Vartika Hali, Sandeep Arora
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Wagh-Koppar, Hali and Arora (2013a, June 15). Humanising Big Data. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/humanising-big-data


Videos

Let's face the music...and dance

Big data presents massive challenges—but music, that great human universal, provides encouragement and inspiration amidst uncertainty. Rock musician Olly Nelken and researcher Will Goodhand will explore (and demonstrate musically) just how...

Catalogue: Congress 2013: Think Big
Authors: Will Goodhand, Oliver Nelken
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Goodhand and Nelken (2013a, June 15). Let's face the music...and dance. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/let-s-face-the-music-and-dance


Videos

The sound of Big Data

This is a joint presentation between SoundCloud and their research agency, On Device Research, who specialises in mobile research.SoundCloud has an abundance of rich big data. To gain a deeper understanding, they add context through a Day in the life...

Catalogue: Congress 2013: Think Big
Authors: Alistair Hill, Nadines Guhlich
June 15, 2013
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Citation

Hill and Guhlich (2013a, June 15). The sound of Big Data. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-sound-of-big-data


Videos

Why Big Data is a small idea…

How big is Big Data to the marketing research industry? We haven't seen this much zealotry and paranoia since Internet interviewing was first proposed or since FIFA abandoned the Golden Goal. As it turns out, Big Data is not such a big deal. We are...

Catalogue: Congress 2013: Think Big
Author: Stephen P. Needel
June 15, 2013
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Citation

Needel, S. P. (2013a, June 15). Why Big Data is a small idea…. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/why-big-data-is-a-small-idea-