Abstract:
Big data presents massive challengesâbut music, that great human universal, provides encouragement and inspiration amidst uncertainty. Rock musician Olly Nelken and researcher Will Goodhand will explore (and demonstrate musically) just how massive, messy and overwhelming the change has been throughout music's history. Examples such as the journey to the analogue synthesiser, and then to the advent of digital synthesisers show one vital element: the human one. 'First movers' steeped in music composition, like Jean Michel-Jarre, were able to seize moments such as the digital revolution. Was this a position much like market researchers are experiencing now? If we embrace a little mess and experiment a lot arenât we the ones uniquely placed to seize the world of opportunities? If not,why not? And if soâlet's go do it.
Videos
Integrating digital conversations
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Ellie Osborne
Company: Join the Dots InSites Consulting
November 11, 2018
Research Papers
Let's face the music...and dance
Catalogue: Congress 2013: Think Big
Authors: Will Goodhand, Oliver Nelken
Company: KANTAR TNS Malaysia
September 26, 2013
Videos
The segmentation revival
Catalogue: Asia Pacific 2017: Discoveries
Authors: Jason Brownlee, Jon Puleston
Company: Kantar
December 4, 2017
