Resources Library by ANA

Cultural changes in The Netherlands 1958-1981

This paper is aimed at giving a description of the research launched in the Netherlands into the systematic measuring of social and cultural changes. Apart from giving a description of this systematic method and the research methods used we will go...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: J. W. Becker, Ger C. Schild

Company: NIPO

June 15, 1982

Environmental information in healthcare marketing

One of the most significant developments over the last decade has been the growing importance of environmental considerations. This has affected all walks of industrial life and there can be few manufacturing companies that have not been exposed to...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research

Author: Alan Sheppard

September 1, 1981

The outlook for publishing in Europe

In the field of publishing, an important process of structural change has taken place since the beginning of the seventies. This restructuring process was largely caused by the development of consumer behaviour, which was especially strongly...

Catalogue: Seminar 1981: Publishing in the 1980's

Author: Rudolf W. Boos

June 15, 1981

Impact of change on retail strategy, structure and performance

This paper focuses on the analysis of change across three distinct, but interrelated environments: i) consumer; ii) economic and iii) retailing. Past failures in retailing research have resulted from a lack of focus and direction and from attempts to...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Douglas J. Tigert

June 18, 1980

Report of working group

The starting point for our discussion was the recognition that social change is proceeding faster than at any time in human history. Politicians, administrators, and those involved in the political process are therefore like managers of industrial...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Authors: Karel C. P. Slootman, Andrew Robert McIntosh

June 18, 1980

Attempt at integration of social change for business purposes

While the industrialised countries of Western Europe have managed prodigious feats of production and growth during the past 25 years, current difficulties would seem to indicate that 'unexpected visitors' have somehow disturbed the rules of the game,...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Henri Lombard

Company: Shell Global

June 18, 1980

Changing individual needs and the world of fashion

Fiorucci has always tried to interprete the evolution and the sudden chances in the tastes of the younger generation, therefore the first part of this paper will deal with how this problem has been handled in the past. Subsequently, by means of...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Elio Fiorucci

June 18, 1980

The emergent paradigm

In this paper those stories are called paradigms or world views, but I am saying the same thing: a fundamental shift in basic beliefs and assumptions about the nature of things and the human condition is going on. Because those beliefs and...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Peter Schwartz

June 18, 1980

Mismatch between job and people

Many people wish that it could be just that simple, but in fact it is a complicated matter, a very complicated matter. Discussions and interviews about work with people today - and especially youth - reveal a myriad of conflicts, dreams, complaints,...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Hans L. Zetterberg

Company: KANTAR TNS Malaysia

June 18, 1980