Abstract:
In this paper those stories are called paradigms or world views, but I am saying the same thing: a fundamental shift in basic beliefs and assumptions about the nature of things and the human condition is going on. Because those beliefs and assumptions are among the foundations of human existence, when they change, radical shifts in individual values and societal conditions will follow. This paper presents the thesis that such a paradigm shift is under way and explores the potential consequences of that change.
This could also be of interest:
Research Papers
Towards a new paradigm
Catalogue: ESOMAR Automotive Marketing Conference 2002
Authors: Howard R. Moskowitz, Philip Moore
Company: Moskowitz Jacobs Inc.
March 4, 2002
Research Papers
A new paradigm in interactive audience measurement
Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Mark Long, Richard Webb, John Caldwell
 
June 20, 2003
Research Papers
Implementing the paradigm shift from satisfaction to loyalty
Catalogue: ESOMAR Conference on Financial Services 2005
Authors: Francis D'Souza, T. R. Rao
Company: Market Probe International Inc.
February 1, 2005
