Resources Library by ANA

Analysis of retail audit data with expertise systems

The present service of market research institutes constists of providing extensive reports and charts for their clients on a periodical basis. The corresponding market research department within the client's company as well as the market researcher...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Authors: Oliver Beys, Stefan Müller

Company: GfK

June 15, 1992

The value of country of origin for consumer durables

In this paper an international research project dealing with the country-of-origin effect is presented. Using individualized conjoint analysis with dollar-metric paired comparisons the market values of middle-class cars from different countries of...

Catalogue: Conference 1991: International Marketing Research

Authors: Franz Böcker, Gerhard Hausruckinger

June 15, 1991

The effect of past purchase behaviour on consumers' coupon redemption probabilities

Coupons are one form of Sales Promotions which have experienced a dramatic growth in most countries during the past 10 years. Studies conducted by commercial market research companies such as AC Nielsen provide ample evidence of this trend. One...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Pascale G. Quester

June 15, 1991

No unexplored territory left on the German map (German)

Only four months after the breach of the Berlin Wall, the Allensbach Institute had already set up its own interviewer network in the GDR, with approximately 600 interviewers recruited personally or by mail. Even before the first free elections in...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Elisabeth Noelle-Neumann, Michael Hallemann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1991

If only life was so simple!

This paper discusses the complex issue of price sensitivity analysis. The authors argue that the most effective method, currently available, of evaluating optimum pricing for established brands is conjoint analysis or trade off. The paper brings...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Stephen Factor, Gilles Hustaix

Company: Burke, Inc.

June 15, 1991

No unexplored territory left on the German map

Only four months after the breach of the Berlin Wall, the Allensbach Institute had already set up its own interviewer network in the GDR, with approximately 600 interviewers recruited personally or by mail. Even before the first free elections in...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Michael Hallemann, Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1991

Comparative evaluation of alternative research systems in France including a first view of passive sensing

CESP is a French inter-professional association grouping together all the professions involved in the advertising market; that is: advertisers, agencies, media buying companies and the media themselves (television, radio, magazines, the daily press,...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Corinne Fabre

June 15, 1991

New measures of advertising effectiveness

This paper describes the work undertaken by Family Circle magazine, in conjunction with Citicorp POS Information Services, and Simmons Market Research Bureau, to measure the effects of magazine advertising on the sales volume of advertised products....

Catalogue: Seminar 1991: Publishing For An Optimal Product

Author: Rebecca M. McPheters

June 15, 1991

Use of PC software in conducting ACA and modelling the results

Markets are increasingly dynamic: the conditions which obtained when research was commissioned may no longer obtain when the findings are delivered. Appropriate research techniques harnessed to the ever increasing power of the personal computer allow...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Author: David Adams

June 15, 1991