Resources Library by ANA

Poundsaver

The paper describes the central role which research has played in the development and evaluation of a possible new product structure for British Airways services between the UK and Europe. The airline was carrying out a major review of its marketing...

Catalogue: Seminar 1977: Travel And Tourism

Authors: Paul Handley, Frank Macey

June 15, 1977

Towards the elimination of risk from investment in new products

This paper sets out to show how a technique which was originally developed simply as a means of eliminating the fundamentally unacceptable product before it incurred substantial losses in test market, has shown itself to be capable of much more. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: D. Reay, Brian C. Pymont, Patrick G. M. Standen

September 1, 1976

Is service measurable?

Nowadays there are a lot of measuring methods which allow us to control various marketing-measures and to estimate their chances of success. Product testing, work with test markets and the more conventional methods of research in markets and...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Glsela Steinert

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

November 1, 1969

Investigating the unsatisfied demand of the population

If the volume of the population's demand is defined as that quantity of a certain commodity which consumers intend buying in a certain period of time, we may infer that, effectively, the quantities of commodities bought may be smaller than the volume...

Catalogue: The European Marketing Research Review 1969

Authors: C. Dulliu, P. Rogoveanu, A. Vainer

August 1, 1969

A proposal for improving the utilisation of test markets

Test markets have been strongly criticised, particularly because it is extremely difficult to project the results and obtain reliable estimates for the total market. This is especially the case in countries where markets vary considerably from region...

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Gilberto Valentini

June 15, 1969

A system for medium-term sales forecasts for short-lived consumer goods (German)

A system of drawing up medium-term sales forecasts has been developed for the range of a large concern in the food industry and is intended to form part of the integrated operations planning in the logistic sector. The forecasts in this system are...

Catalogue: ESOMAR/WAPOR Congress 1969

Authors: W. Klopsch, O. Kuhl

June 15, 1969

A system for medium-term sales forecasts for short-lived consumer goods

A system of drawing up medium-term sales forecasts has been developed for the range of a large concern in the food industry and is intended to form part of the integrated operations planning in the logistic sector. The forecasts in this system are...

Catalogue: ESOMAR/WAPOR Congress 1969

Authors: W. Klopsch, O. Kuhl

June 15, 1969

The revolution in test marketing

The presentation focuses on the use of marketing experimental techniques by most of the Major United States grocery and drug product companies. It will be based on over 100 marketing experiments and simulations. fhree significant improvements in...

Catalogue: ESOMAR Congress 1968

Author: David Harding

June 15, 1968

The solution of problems pertaining to the organization of market research for industrial products (French)

The aims of the present report are to present the problems which are particularly relative to the organization of market research in the field of industry, and to proceed to examine the corresponding solutions. The "EUROPLASTICS" research project,...

Catalogue: ESOMAR Congress 1966

Authors: Pierre Aviron, P. Lenoir

September 1, 1966