You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Brand Choice.
ANA has found 3 results for you, in 228 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Strategy development for British Caledonian Airways 1977/78 advertising campaign

The research was required to assist in the strategydevelopment for a new advertising campaign forBritish Caledonian for 1977/78. Broadly, the research was designed to provide travellers inputto help answer the question 'What should we sayabout...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
×

Citation

, C. (1977a, June 01). Strategy development for British Caledonian Airways 1977/78 advertising campaign. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/strategy-development-for-british-caledonian-airways-1977-78-advertising-campaign


Research reports

Qualitative research into attitudes of men towards Horlicks

The general objectives of this research were to provide some small-scale qualitative data on the role which men play in the choice and consumptionof bedtime drinks, and Horlicks in particular. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1970
×

Citation

, C. (1970a, October 01). Qualitative research into attitudes of men towards Horlicks. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-of-men-towards-horlicks


Research reports

Attitudinal survey into the friction material market for Small & Parkes Ltd.

Small & Parkes manufacture friction materials for automotive and industrial applications. The research objectives were:A. To examine the factors governing brand specification by garages, haulagecontractors, etc.B. To evaluate the comparative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Attitudinal survey into the friction material market for Small & Parkes Ltd.. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/attitudinal-survey-into-the-friction-material-market-for-small-parkes-ltd-