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Strategy development for British Caledonian Airways 1977/78 advertising campaign

Date of publication: June 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The research was required to assist in the strategy development for a new advertising campaign for British Caledonian for 1977/78. Broadly, the research was designed to provide travellers input to help answer the question 'What should we say about British Caledonian in our advertising?'

CRAM/Peter Cooper Archive

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Research Reports

British Airways campaign development 1977/78

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1977

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Citation

, C. (1977a, July 01). British Airways campaign development 1977/78 . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/british-airways-campaign-development-1977-78-


Research Reports

British Airways low fare advertising concept test

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 29, 1973

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Citation

, C. (1973a, June 29). British Airways low fare advertising concept test. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/british-airways-low-fare-advertising-concept-test


Research Papers

The evaluation of the drink and drive advertising campaign 1976/1977

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Barry Lee, John A. Samuels

 

September 1, 1978

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Citation

Lee and Samuels (1978a, September 01). The evaluation of the drink and drive advertising campaign 1976/1977. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-evaluation-of-the-drink-and-drive-advertising-campaign-1976-1977


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Citation

, C. (1977a, June 01). Strategy development for British Caledonian Airways 1977/78 advertising campaign. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-evaluation-of-the-drink-and-drive-advertising-campaign-1976-1977