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Research papers

Relationship marketing competencies in the UK advertising industry

Relationship marketing provides an effective paradigm for analysing client/advertising agency relationships. A quasi-ethnograpic approach was utilised to select an appropriate visual model for evolving a survey tool. Agencies were rated highly for...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Ian Chaston, Jonathon Lace, Terry Mangles
November 1, 1996
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Citation

Chaston, Lace and Mangles (1996a, November 01). Relationship marketing competencies in the UK advertising industry. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/relationship-marketing-competencies-in-the-uk-advertising-industry


Research papers

The battle for loyal customers

This paper focuses on two different strategies that companies can use in order to increase customer loyalty: a relationship strategy which is intended to build long-term relationships with individual customers and a reward strategy which is intended...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Kristof De Wulf, Patrick Van Kenhove
November 1, 1996
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Citation

De Wulf and Van Kenhove (1996a, November 01). The battle for loyal customers . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-battle-for-loyal-customers-


Research papers

Market intelligence in the vehicle supply chain

The retailing of new motorvehicles is now in the process of major change, as the principles of lean manufacturing are extended to distribution. New supply systems should transform the selling process. Customer information gathered through the...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Philip Wade
November 1, 1996
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Citation

Wade, P. (1996a, November 01). Market intelligence in the vehicle supply chain. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/market-intelligence-in-the-vehicle-supply-chain


Research papers

Multi media

The adoption and diffusion of information and communication technologies (ICT) has only begun, even as its research. Besides some theoretical background, this paper aims to give insights -1 in the managers’ attitudes and perceptions towards the...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Tim Duhamel, Harry Commandeur, Niels Schillewaert
November 1, 1996
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Citation

Duhamel, Commandeur and Schillewaert (1996a, November 01). Multi media . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/multi-media-