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Multi media

Date of publication: November 1, 1996

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Authors: Tim Duhamel, Harry Commandeur, Niels Schillewaert

Abstract:

The adoption and diffusion of information and communication technologies (ICT) has only begun, even as its research. Besides some theoretical background, this paper aims to give insights -1 in the managers’ attitudes and perceptions towards the strategic use of information and communication technologies, now and in the future and -2 in the enablers and inhibitors of adoption within business organisations. The results are based on practitioner interviews with managers from Belgian companies.

Tim Duhamel

Author

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Harry Commandeur

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Niels Schillewaert

Author

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Research Papers

Foresight and innovation

Catalogue: Congress 2006: Foresight

Authors: Katja Henke, Markus Buchwald, Thomas Perry, Oliver Tabino

Companies: Deutsche Telekom, SINUS Markt- und Sozialforschung GmbH

September 17, 2006

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Citation

Henke, Buchwald, Perry and Tabino (2006a, September 17). Foresight and innovation. ANA - ESOMAR. Retrieved August 18, 2022, from


https://ana.esomar.org/documents/foresight-and-innovation


Research Papers

Digital divorce or digital love affair

Catalogue: Congress 2008: Frontiers

Authors: Oliver Tabino, Stefanie Gutknecht, Tim Dörflinger, Kerstin Klar

Company: Deutsche Telekom

September 26, 2008

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Citation

Tabino, Gutknecht, Dörflinger and Klar (2008a, September 26). Digital divorce or digital love affair. ANA - ESOMAR. Retrieved August 18, 2022, from


https://ana.esomar.org/documents/digital-divorce-or-digital-love-affair


Research Papers

Hunting B2B technology innovations

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: R. Scott Evans, Anne P. Bartlett

 

September 19, 2004

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Citation

Evans and Bartlett (2004a, September 19). Hunting B2B technology innovations. ANA - ESOMAR. Retrieved August 18, 2022, from


https://ana.esomar.org/documents/hunting-b2b-technology-innovations


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Citation

Duhamel, Commandeur and Schillewaert (1996a, November 01). Multi media . ANA - ESOMAR. Retrieved August 18, 2022, from


https://ana.esomar.org/documents/hunting-b2b-technology-innovations