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Multi media

Date of publication: November 1, 1996

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Authors: Tim Duhamel, Harry Commandeur, Niels Schillewaert

Abstract:

The adoption and diffusion of information and communication technologies (ICT) has only begun, even as its research. Besides some theoretical background, this paper aims to give insights -1 in the managers’ attitudes and perceptions towards the strategic use of information and communication technologies, now and in the future and -2 in the enablers and inhibitors of adoption within business organisations. The results are based on practitioner interviews with managers from Belgian companies.

Tim Duhamel

Author

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Harry Commandeur

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Niels Schillewaert

Author

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Citation

Duhamel, Commandeur and Schillewaert (1996a, November 01). Multi media . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/using-multi-media-measurement