Back

Multi media

Date of publication: November 1, 1996

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Authors: Tim Duhamel, Harry Commandeur, Niels Schillewaert

Abstract:

The adoption and diffusion of information and communication technologies (ICT) has only begun, even as its research. Besides some theoretical background, this paper aims to give insights -1 in the managers’ attitudes and perceptions towards the strategic use of information and communication technologies, now and in the future and -2 in the enablers and inhibitors of adoption within business organisations. The results are based on practitioner interviews with managers from Belgian companies.

Tim Duhamel

Author

This is a long description of some author details.

Harry Commandeur

Author

This is a long description of some author details.

Niels Schillewaert

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The Danish multi media index

Catalogue: Seminar 1992: Media Research Meets The Future

Authors: Lene Hansen, Hanne Treu Andersen

 

June 15, 1992

×

Citation

Hansen and Andersen (1992a, June 15). The Danish multi media index. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-danish-multi-media-index


Research Papers

Using multi media measurement

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Author: Shubu Mitra

Company: The Coca-Cola Company

June 15, 2008

×

Citation

Mitra, S. (2008a, June 15). Using multi media measurement. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/using-multi-media-measurement


Research Papers

Multi-media

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Authors: Peter Callius, Peter Masson

Company: Bucknull & Masson

June 18, 2003

×

Citation

Callius and Masson (2003a, June 18). Multi-media. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/multi-media


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Duhamel, Commandeur and Schillewaert (1996a, November 01). Multi media . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/multi-media