Market intelligence in the vehicle supply chain

Date of publication: November 1, 1996

Author: Philip Wade

Abstract:

The retailing of new motorvehicles is now in the process of major change, as the principles of lean manufacturing are extended to distribution. New supply systems should transform the selling process. Customer information gathered through the distribution chain will play an increasingly important role in product and marketing strategy. Car companies and dealers will need to rethink how they manage customer information.

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