Resources Library by ANA

Disney foods

The research reported here arose from the intentionto launch a range of food products onto theUK market, with the range name of Disney Foods and aimed at the mothers of children aged 4 and upwardwho could be assumed to be affected by the appeal...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 1, 1973

Millennial mediavores

The authors? experience suggested that using traditionally broad mediagroupings could limit the effectiveness of a media recommendation. Thisis increasingly becoming of major concern as the media options for under24-year-olds flourish and the same...

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Authors: Briar Harland, Alana Storey

November 1, 2000

Research among children

This chapter is intended to help understand the intricacies of what market research in the specific population of children and youth means and implies, and to give guidance in choosing and applying appropriate research techniques.

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Brigitte Melzer-Lena, Astrid V. Middelmann-Motz

September 1, 1998

Kids, parents and the retail shopping dynamic

This paper highlights kids' influence on retail selection and then compares and contrasts their motivations behind these selections with those of parents. The in-store shopping experience (including family dynamics, the impact of signage and special...

Catalogue: ESOMAR Retailing Industry Conference 2005

Authors: Andrea Strauss, Maria Caraballo, Keisha Wright, Marsha E. Williams

Company: Viacom International Media Networks

April 19, 2005

Children and television

The following paper represents part of a large research project commissioned by the Austrian Federal Ministry of Education and Arts, Vienna. The primary purpose of the study consisted in gaining empirical data for practical application in the...

Catalogue: Seminar 1978: Researching Children

Author: Gunda Plasser

Company: GfK

October 1, 1978

Spare time and playing of children

Systematic children research can show discrepancies regarding the children's world of spare time and play. In part, children want something quite different in their spare time from what they may do and what they really do in adaptation-to the...

Catalogue: Seminar 1980: Children And Young People

Author: Brigitte Melzer

June 15, 1980

News from the world of children and adolescents

This marketing tool has already been in use for a year in France, and its international growth is to begin in November 1980 with the setting up of a barometer of child-oriented themes in Great Britain; extension to the leading industrialised...

Catalogue: Seminar 1980: Children And Young People

Author: Joël-Yves le Bigot

June 15, 1980

More family in your holiday

There is no doubt that children play an important role in the tourism process. It is often the children who influence their parents' decision regarding the vacation. They are also the ones who make a return to the same place more likely, if they have...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Schimun Murk

June 15, 1983

Marketing techniques and the universe of childhood and adolescence

The aim of this paper is to demonstrate the need to implement a specific and adapted procedure in marketing studies among children and adolescents. This procedure is drawn from various work conducted on the universe of childhood as well as from...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Authors: Marianne de Souza, Marguerite de la Menardiere, Pauline de Minvielle

Company: MSM

June 15, 1990