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Neuroscience applied

Date of publication: April 8, 2019

Catalogue: Latin America 2019

Company: Nielsen

Authors: Aline Souza, Janaína Brizante

Abstract:

How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse reports in Brazil.

Aline Souza

Author

This is a long description of some author details.

Janaína Brizante

Author

This is a long description of some author details.

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Citation

Souza and Brizante (2019a, April 08). Neuroscience applied. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/neuroscience-applied