Resources Library by ANA

MENAP and the rise of person-centric measurement not audience measurement

With the advent of more robust digital platforms, marketing is moving from audience- and channel-based planning, to person-centric marketing. With this shift in focus, tools to quantify and analyse the behaviours at the individual level are required....

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Author: Rolfe Swinton

Company: RealityMine

June 15, 2017

Vegetables that rock

The presentation will demonstrate from a client perspective how the shift from product to user-centricity brought about a powerful impact both on a strategic as well as human resources level.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Jeanne Carré, Agnieszka Mazurek

January 11, 2017

Insights 2020: How to build an insights engine

In today's highly dynamic business landscape, customer centricity has become the key competitive advantage. In this case, customer centricity refers to the deep understanding of your customers' needs and being able to fulfill them better than anyone...

Catalogue: Congress 2016: #WOW

Author: Mario Simon

June 15, 2016

Insights2020

Insights2020 – Driving Customer-Centric Growth, is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth. The Insights2020 study has developed the...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Marc de Swaan Arons

June 15, 2016

Research as a customer service

SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product - SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through...

Catalogue: Congress 2016: #WOW

Authors: Annelies Verhaeghe, David van Dongen, Farrell Styers, Pieter De Vuyst

Company: InSites Consulting

June 15, 2016

Painting by numbers

Without a considered and client-centric approach to the communication of data and insight we risk compromising our hard work through poor delivery and presentation of data and insight. Data visualisation and storytelling have been buzzwords in the...

Catalogue: Seminar 2016: Media Return on Investment

Author: Emma Whitehead

June 15, 2016

China's mega-app as a storytelling medium

The widespread use of the phone app WeChat by Chinese consumers has created a unique form of digital communication in China.Psychologically, WeChat use has created a unique Chinese digital subjectivity - a WeChat behavioural mindset.Motivated to...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Jerry Clode

June 15, 2016

Insights 2020 (Spanish)

Millward Brown Vermeer, ESOMAR, The Advertising Research Foundation (ARF), Kantar, and Korn Ferry have formed a partnership to lead Insights2020 Driving Customer-Centric Growth, a global marketing thought leadership initiative focused on aligning...

Catalogue: Latin America 2016: Research Renovation

Author: Fernando Alvarez Kuri

Company: Kantar

June 15, 2016

Insights2020- Drive consumer centric growth

Research agencies risk disintermediation because of the rapidly changing context they operate in: i.e. an increase in direct-to-consumer touchpoints, competition from new data providers and more. The role of the research professional is polarising...

Catalogue: Congress 2015: Revelations

Authors: Steven Berkhout, Tom Wilms

Company: KANTAR TNS Malaysia

June 15, 2015