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Research reports

Qualitative research on deodorants

This research was designed in order to make a fresh appraisal of deodorant motivations and attitudes amongst men and women. The results of the research amongst men and women are reported in two separate documents.There were two main objectives for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
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Citation

, C. (1970a, December 01). Qualitative research on deodorants . ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-deodorants-


Research reports

Project Carnation

The principal objectives of this research were to ascertain the meanings and associations of ten potential names for a range of male toiletry products, particularly spray and liquid hairdressing and deodorant products, aimed at16-25 years-old men....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 18, 1971
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Citation

, C. (1971a, June 18). Project Carnation. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/project-carnation-name-research


Research reports

Project Carnation

This research sets out to compare and assess consumer reactions to five additional names far the Carnation range of male hairdressings and deodorants, together with the name 'Scorpio' which has shown some potential in previous research. The research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Project Carnation . ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/project-carnation-


Research reports

Report on research for a new range of shampoo applicators

Exploratory research was conducted to evaluate themarket and product potential with a view to newproduct development.The research was designed to generate ideas inrelation to an 'Ideal ' shampoo applicator. A newmachine, the 'Grand Rapids', was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1972
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Citation

, C. (1972a, February 01). Report on research for a new range of shampoo applicators. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/report-on-research-for-a-new-range-of-shampoo-applicators


Research reports

Qualitative research on the natural-ingredient concept and Weleda packaging

Weleda skin-care products have had a limited distributionchiefly in health food stores. In the course ofobtaining a wider distribution, it has been decided toexamine the existing packaging with particularreference to its success in putting across the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 23, 1974
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Citation

, C. (1974a, January 23). Qualitative research on the natural-ingredient concept and Weleda packaging. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-the-natural-ingredient-concept-and-weleda-packaging


Research reports

Sunsilk qualitative research

As part of the strengthening exercise on SunsilkShampoo, this research was conducted with thefollowing objectives:1. To assess which range of variants has themost appeal either to shampoo users ingeneral or to specific target groups, undera 'variant...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Sunsilk qualitative research. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/sunsilk-qualitative-research


Research reports

Qualitative research on Silvikrin television commercials

The research was designed to establish whether Silvikrin gains by moving from the traditional territory into more realistic, modern areas. More specifically, the objectives were: 1. To discover which of the three commercials effectively brands...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on Silvikrin television commercials. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-silvikrin-television-commercials


Research reports

Report on research for new ingredient for Silvikrin natural shampoo for normal hair

Recent research carried out on the possibility of extending the Silvikrin range has indicated that Silvikrin Natural Shampoo is the weak link within the range. It isgenerally agreed that the inclusion of a natural ingredient in this shampoo would...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Report on research for new ingredient for Silvikrin natural shampoo for normal hair. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/report-on-research-for-new-ingredient-for-silvikrin-natural-shampoo-for-normal-hair


Research reports

Project Carnation

The principal objectives of this research were to assess the associations of three selected names for a range of male toiletry products and particularly sprayhairdressing, the names being presented on selected pack designs for spray hairdressing. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
×

Citation

, C. (1971a, June 01). Project Carnation . ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/project-carnation--9903