Abstract:
ProcterGamble is widely seen as cutting edge in how well we understand consumer and market dynamics and how we bring this knowledge to our retail partners. The project 'How to Shape Future Health and Beauty Shopping' embarks on a highly collaborative journey together with retail partner dm and GIM as the chosen partner for in-depth consumer understanding. This paper will reveal the need to evolve the shopping environment into a place for exchange with the need to view health and beauty as two sides of the same coin.
This could also be of interest:
Research Papers
How to maximise shelf sales and profitability
Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: John Gordon
 
August 1, 1975
Research Papers
Beauty in the box
Catalogue: Latin America 2016: Research Renovation
Author: Gabriel Gontijo
 
April 13, 2016
Webinars
New Normal, New Beauty
Catalogue: Webinars 2021
Author: Anurag Banerjee
Company: Quilt.AI
November 8, 2021
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)