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How to shape future health and beauty shopping

Date of publication: September 15, 2010

Catalogue: Congress 2010: The Changing Face Of Market Research

Companies: Procter & Gamble, GIM- Gesellschaft fur innovative Marktforschung

Authors: Andreas Onnen, Marion Tamme

Abstract:

ProcterGamble is widely seen as cutting edge in how well we understand consumer and market dynamics and how we bring this knowledge to our retail partners. The project 'How to Shape Future Health and Beauty Shopping' embarks on a highly collaborative journey together with retail partner dm and GIM as the chosen partner for in-depth consumer understanding. This paper will reveal the need to evolve the shopping environment into a place for exchange with the need to view health and beauty as two sides of the same coin.

Andreas Onnen

Author

This is a long description of some author details.

Marion Tamme

Author

This is a long description of some author details.

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Citation

Onnen and Tamme (2010a, September 15). How to shape future health and beauty shopping. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/how-to-shape-future-health-and-beauty-shopping