How to shape future health and beauty shopping

Date of publication: September 15, 2010

Abstract:

ProcterGamble is widely seen as cutting edge in how well we understand consumer and market dynamics and how we bring this knowledge to our retail partners. The project 'How to Shape Future Health and Beauty Shopping' embarks on a highly collaborative journey together with retail partner dm and GIM as the chosen partner for in-depth consumer understanding. This paper will reveal the need to evolve the shopping environment into a place for exchange with the need to view health and beauty as two sides of the same coin.

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