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Videos
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Citation

Nguyen, M. (2023a, November 28). Discussion-The Taste of Innovation. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/discussion-the-taste-of-innovation


Videos

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023
Author: Minh Nguyen
Company: Google
September 27, 2023
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Citation

Nguyen, M. (2023a, September 27). Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/can-ai-computer-vision-help-us-to-evaluate-creatives-at-large-scale-12170


Videos

Searching for new equilibrium in a post-Covid world

Join Vandana as she addresses the 3 big shifts that will impact your brand playbook:- Digital as the gateway to the future, playing a larger role in consumers becoming self-reliant;- The new storefront - Traditional commerce now moving online;-...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Vandana Chamaria
Company: Google
November 2, 2020
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Citation

Chamaria, V. (2020a, November 02). Searching for new equilibrium in a post-Covid world. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/searching-for-new-equilibrium-in-a-post-covid-world


Videos

From accountability to incrementality

Stop! Is your methodology biased? Ad measurement provides 'Accountability' (to prove that ads work), however, we argue that measurement should produce 'Incrementality' (help businesses grow with ads). To measure true ad effectiveness -...

Catalogue: Insights Festival 2020
Author: Minh Nguyen
Company: Google
September 14, 2020
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Citation

Nguyen, M. (2020a, September 14). From accountability to incrementality. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/from-accountability-to-incrementality


Videos

New ways of measuring success

For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audio matching technology.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ignacio Gómez, Ignacio de la Iglesia, Pablo Pérez, Ricardo Torres
Companies: The Cocktail Analysis, Google, Netquest, RTVE (Corporación de Radio y Televisión Española)
September 8, 2019
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Citation

Gómez, de la Iglesia, Pérez and Torres (2019a, September 08). New ways of measuring success. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/new-ways-of-measuring-success-10696


Videos

Taking advantage of Google technology to measure media

The aim of the presentation is to illustrate how the research industry can take advance from the Google technology to measure the media.

Catalogue: Seminar 2016: Media Return on Investment
Author: Lanier Pietras
Company: Google
June 15, 2016
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Citation

Pietras, L. (2016a, June 15). Taking advantage of Google technology to measure media. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/taking-advantage-of-google-technology-to-measure-media