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Taking advantage of Google technology to measure media

Date of publication: June 15, 2016

Catalogue: Seminar 2016: Media Return on Investment

Company: Google

Author: Lanier Pietras

Abstract:

The aim of the presentation is to illustrate how the research industry can take advance from the Google technology to measure the media.

Lanier Pietras

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Pietras, L. (2016a, June 15). Taking advantage of Google technology to measure media. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-comprehensive-view-of-current-approaches-to-media-research