Searching for new equilibrium in a post-Covid world

Date of publication: November 2, 2020

Company: Google

Abstract:

Join Vandana as she addresses the 3 big shifts that will impact your brand playbook:

- Digital as the gateway to the future, playing a larger role in consumers becoming self-reliant;

- The new storefront - Traditional commerce now moving online;

- Amplified value-consciousness and re-evaluating what is essential

Type	Title	Authors
	Service after sale and studies of market for business	Authors: Archibald Maddock Crossley
	Research and decision	Authors: H. S. Rich, J. S. Smith
	Marketing research policy and programme	Authors: Jan van Rees
	Measuring the impact of communication	Authors: Ruth Ludwig
	Some consideration in the application of market research	Authors: David Godwin
	Some consideration in the application of market research (French)	Authors: David Godwin
	Closing session	Authors: Wim J. de Jonge, D. Rettie
	An approach to the assessment of press schedules	Authors: R. C. Carpenter, E. A. Rawes
	The use of retailer panel for test marketing	Authors: Henry Nowik
	A new model for a business game	Authors: Guy Serraf