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Research papers

Please don't make me think about thinking!

Typically, consumer flavour testing is conducted using a structured questionnaire. In general, Asian consumers tend to be relatively reserved and polite in their responses in some countries. We therefore collaborated in a neuro-physiological study...

Catalogue: Asia Pacific 2019
Authors: Siew Hoong Chan, Nasrin Shafeghat
Companies: MACROMILL, INC., Dentsu Macromill Insight
May 22, 2019

Research papers

Preference maps from paired data

Optimisation techniques using preference mapping are highly effective in product development However, the consumer testing procedure is less than ideal for fine fragrances. An alternative methodology, developed for other applications but particularly...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Dominic Buck, Keith Greenhoff
Company: Product Perceptions Ltd.
December 1, 1996

Research papers

How to optimize product characteristics using computerized investigation techniques

The purpose of this paper is to illustrate the optimization of the mix for a consumer product in relation to its competitive frame. The paper is divided into different steps that utilize a concrete case to exemplify how the opportunity provided by...

Catalogue: ESOMAR Congress 1989
Authors: Fausto Falcone, Leonardo Jaconelli
Company: Burke, Inc.
September 1, 1989

Research papers

The need for a systematic approach to product optimisation and flavour development research

This paper discusses in practical terms the problems which can affect research in the area of product optimisation and flavour development, as viewed from the standpoint of an agency researcher specialising in food and drink research. The...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Philip Crofts
Company: FDS International Ltd
June 15, 1989

Research papers

Computer-assisted decision analysis for better product designing and pricing

Product designing and pricing are two of the most important marketing decisions. Test marketing is one strategy to get better informations to evaluate the referent alternatives. Pre-test marketing evaluation is another research strategy which becomes...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Author: Franz Böcker
June 15, 1988

Research papers

Forecasting the sales impact of new product improvement

This paper summaries the authors' experience in estimating the sales impact of product quality improvements, made to new products. The paper describes the manner in which a particular forecasting technique takes account of product evaluation in its...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Lynn Y.S. Lin, Stephen Factor
Company: Burke, Inc.
October 26, 1987

Research papers

Making the editorial matter of medical magazines more attractive

In Germany two continuous research services are available measurement the relative readership of the editorial elements in 30 major medical magazines. One service is private, the other one is part of the syndicated audience research organisation...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Ilse Meier, Gerhard Zacharias
November 23, 1983

Research papers

Choosing the right product

Market research has developed several tools for selecting the optimal combination of product features. One of the methods which has become fairly popular within the last years is the "Trade-Off Model". With this method, utility indices are computed...

Catalogue: Seminar 1983: New Product Development
Authors: Detlef Baur, Jürgen Doeblin
November 2, 1983

Research papers

Product screening and product optimization

In this paper, I shall discuss an alternative approach which, although developed in the early fifties, has only recently been applied for the development of consumer goods and which is based on Response Surface Methodology (RSM) and the use of...

Catalogue: Seminar 1983: New Product Development
Author: Juergen Schwoerer
November 2, 1983