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Product screening and product optimization

Date of publication: November 2, 1983

Catalogue: Seminar 1983: New Product Development

Author: Juergen Schwoerer

Abstract:

In this paper, I shall discuss an alternative approach which, although developed in the early fifties, has only recently been applied for the development of consumer goods and which is based on Response Surface Methodology (RSM) and the use of Magnitude Estimation Scales (MES).

Juergen Schwoerer

Author

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Research Papers

A new way in the measure of the interviewed's reaction

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Michel Haski, Howard R. Moskowitz

 

June 15, 1979

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Citation

Haski and Moskowitz (1979a, June 15). A new way in the measure of the interviewed's reaction. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/a-new-way-in-the-measure-of-the-interviewed-s-reaction


Research Papers

Dynamic package design and optimization in the Internet era

Catalogue: ESOMAR Conference 2004: Technovate 2

Authors: Rachel Katz, Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Madhu Manchaiah

Company: Moskowitz Jacobs Inc.

February 1, 2004

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Citation

Katz, Moskowitz, Gofman, Ma and Manchaiah (2004a, February 01). Dynamic package design and optimization in the Internet era. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/dynamic-package-design-and-optimization-in-the-internet-era


Research Papers

Evaluating the impact of marketing mix variables on market shares

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Marcel Corstjens, Gilles Laurent, Françoise Rostand

 

October 8, 1987

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Citation

Corstjens, Laurent and Rostand (1987a, October 08). Evaluating the impact of marketing mix variables on market shares. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/evaluating-the-impact-of-marketing-mix-variables-on-market-shares


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Citation

Schwoerer , J. (1983a, November 02). Product screening and product optimization . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/evaluating-the-impact-of-marketing-mix-variables-on-market-shares