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Product screening and product optimization

Date of publication: November 2, 1983

Catalogue: Seminar 1983: New Product Development

Author: Juergen Schwoerer

Abstract:

In this paper, I shall discuss an alternative approach which, although developed in the early fifties, has only recently been applied for the development of consumer goods and which is based on Response Surface Methodology (RSM) and the use of Magnitude Estimation Scales (MES).

Juergen Schwoerer

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Citation

Schwoerer , J. (1983a, November 02). Product screening and product optimization . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/optimizing-the-product-line