Abstract:
In this paper, I shall discuss an alternative approach which, although developed in the early fifties, has only recently been applied for the development of consumer goods and which is based on Response Surface Methodology (RSM) and the use of Magnitude Estimation Scales (MES).
Research Papers
A new way in the measure of the interviewed's reaction
Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Haski, Howard R. Moskowitz
 
June 15, 1979
Research Papers
Dynamic package design and optimization in the Internet era
Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Rachel Katz, Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Madhu Manchaiah
Company: Moskowitz Jacobs Inc.
February 1, 2004
Research Papers
Evaluating the impact of marketing mix variables on market shares
Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Marcel Corstjens, Gilles Laurent, Françoise Rostand
 
October 8, 1987
