You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Jo McIlvenna.
ANA has found 5 results for you, in 152 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Gen X today

Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support our Adult-focused brands by exploring Gen X...

Catalogue: Congress 2016: #WOW
Authors: Anna Noel Taylor, Christian Kurz, Emma Murray, James Guerrier, Jo McIlvenna
June 15, 2016
×

Citation

Taylor, Kurz, Murray, Guerrier and McIlvenna (2016a, June 15). Gen X today. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/gen-x-today


Videos

TV re[defined]

In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for TV....

Catalogue: Congress 2015: Revelations
Authors: Christian Kurz, Jo McIlvenna, Ben Himowitz, Ian Wright, Anna Noel Taylor
Companies: Tapestry, Flamingo
June 15, 2015
×

Citation

Kurz, McIlvenna, Himowitz, Wright and Taylor (2015a, June 15). TV re[defined]. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/tv-re-defined-


Videos

'Power of laughter'

This presentation will demonstrate inspiration in the following ways:-inspiring innovation in the measurement of actual audience reaction to content-new insights to inspire and inform the creation of visual content and the scheduling of advertising...

Catalogue: Congress 2014: What Inspires?
Authors: Christian Kurz, Jo McIlvenna, James Guerrier, Julia Lamaison
Company: GfK
June 15, 2014
×

Citation

Kurz, McIlvenna, Guerrier and Lamaison (2014a, June 15). 'Power of laughter'. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/-power-of-laughter--8150


Videos

Kids of today and tomorrow (Spanish)

Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Jo McIlvenna, Carlos Garcia
June 15, 2014
×

Citation

McIlvenna and Garcia (2014a, June 15). Kids of today and tomorrow (Spanish). ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/kids-of-today-and-tomorrow-spanish-


Videos

The next normal

Research shapes our brands, inspires our content and helps us communicate with audiences. VIMN therefore embarked on an unprecedented analysis of the similarities and differences among millennials around the world. It doesn’t get...

Catalogue: Congress 2013: Think Big
Authors: Christian Kurz, Carlos Garcia, Jo McIlvenna
June 15, 2013
×

Citation

Kurz, Garcia and McIlvenna (2013a, June 15). The next normal. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/the-next-normal