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Videos

Shifting customer engagement in the multichannel retail era

Consumers are making significant changes in the way they shop for groceries with important implications for brands and retailers. In grocery retail, across the globe, many brands now see one-fifth to almost half their sales from online purchases. Not...

Catalogue: Asia Pacific 2017: Discoveries
Author: Teeradet Dumrongbhalasitr
December 4, 2017
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Citation

Dumrongbhalasitr, T. (2017a, December 04). Shifting customer engagement in the multichannel retail era. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/shifting-customer-engagement-in-the-multichannel-retail-era


Videos

Creative planet

Creativity is the very essence of marketing, the fuel for strong brands, and a spirit that propels business as whole. It’s potent stuff. But what we have known as creativity in the advertising industry is changing fast. We need to reconsider not...

Catalogue: Latin America 2014: Accelerating Growth
Author: Orlando Hooper-Greenhill
June 15, 2014
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Citation

Hooper-Greenhill, O. (2014a, June 15). Creative planet. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/creative-planet


Videos

Kids of today and tomorrow (Spanish)

Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Jo McIlvenna, Carlos Garcia
June 15, 2014
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Citation

McIlvenna and Garcia (2014a, June 15). Kids of today and tomorrow (Spanish). ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/kids-of-today-and-tomorrow-spanish-


Videos

How would the globe vote at America’s election?

This presentation will be based on a poll specially designed for the 2016 ESOMAR Annual Congress. Its sample will span across all continents. Its findings will focus on who the world would vote for if they were eligible to vote, and what their advice...

Catalogue: Congress 2016: #WOW
Authors: Ijaz Gilani, Peter Kenny
June 15, 2016
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Citation

Gilani and Kenny (2016a, June 15). How would the globe vote at America’s election?. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/how-would-the-globe-vote-at-america-s-election-


Videos

Illicit trade (Spanish)

Despite the efforts of global organisations, governments and companies in controlling illicit trade, the phenomenon continues to be a latent threat for the global economy. According to the World Economic Forum, the global value of illicit trade and...

Catalogue: Latin America 2016: Research Renovation
Author: Lourdes Alvarez-Chavarria
Company: Euromonitor International
June 15, 2016
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Citation

Alvarez-Chavarria, L. (2016a, June 15). Illicit trade (Spanish). ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/illicit-trade-spanish-


Videos

Well-being and good moods

This presentation is about health and well-being!Wellness is also a state of mind, an integration of body, spirit, and culture where good health goes along with good mood. That's why more Europeans than Africans or Americans feel unwell. Moreover,...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Vilma Scarpino
September 8, 2019
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Citation

Scarpino, V. (2019a, September 08). Well-being and good moods. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/well-being-and-good-moods


Videos

Behavioural economics gets real

So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A...

Catalogue: Congress 2016: #WOW
Authors: Leigh Caldwell, Lizzi Seear
June 15, 2016
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Citation

Caldwell and Seear (2016a, June 15). Behavioural economics gets real. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/behavioural-economics-gets-real-8679


Videos

Behind the curtain (Spanish)

We want to GO BEYOND what is known in terms of consumer trends and provide a fresh framework to help gather a new and inspired understanding of consumers everyday life and how it impacts brands.?This interactive session will generate an experiential...

Catalogue: Latin America 2016: Research Renovation
Authors: Mariela Mociulsky, Ximena Díaz Alarcón
Company: Trendsity SRL
June 15, 2016
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Citation

Mociulsky and Alarcón (2016a, June 15). Behind the curtain (Spanish). ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/behind-the-curtain-spanish-


Videos

Youth in flux: Unapologetic. Sensitive. Restless

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary
Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong
Company: MARE
November 27, 2017
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Citation

Kok-Jensen, Guerrier, Kurz and Kong (2017a, November 27). Youth in flux: Unapologetic. Sensitive. Restless. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/youth-in-flux-unapologetic-sensitive-restless