You searched for: "" but we corrected it to "*"
Did you mean to search for ""? Click here to show those results.
The results has been filter on Tags containing Emotion Measurament.
ANA has found 94 results for you, in
375 ms.
Currently showing results 37 to 45.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
Old meets new
Markets are becoming global and there is a need to develop products that easily convey information across cultures. By combining techniques from different fields (psychology, marketing, neuroscience and behaviour science) it is possible to develop a...
Catalogue: Congress 2013: Think Big
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Sebastián Olier, Milena Sabogal, Charles Spence
September 26, 2013
Research papers
Emotion and inspiration at the Van Gogh Museum
Emotion drives consumer behaviour and lies at the heart of consumers' brand decisions. This is a case study of a successfully executed research study on human and brand related emotions in a worldwide renowned museum. The Van Gogh Museum and TNS have...
Catalogue: Congress 2013: Think Big
Authors: Saskia Brocx, Laurine van de Wiel
Company: KANTAR TNS Malaysia
September 26, 2013
Research papers
How does your cappuccino feel?
This is a joint supplier/client case history which will discuss methodology and results, review the value of the research in terms of what it contributed to the Mane Flavour Company business and demonstrate how the data was used in contributing to...
Catalogue: Congress 2013: Think Big
Authors: Dominique Delfaud, John S. Pawle
Company: QRi Consulting Ltd.
September 26, 2013
Research papers
Do emotions in advertising drive sales?
Ads that evoke emotions keep us entertained and are more memorable, but do they really drive product sales? To answer this question, we use facial coding to quantitatively measure people’s tacit emotional responses to ads, and then model the...
Catalogue: Congress 2013: Think Big
Authors: Evan Kodra, Rana El Kaliouby, Laurent Larguinat, Daniel McDuff
September 26, 2013
Research papers
Tuning into TV Ads
It is increasingly recognised that emotional reactions drive advertising effectiveness. Yet, in Asia, use of scientific measurement techniques to assess such reactions has been limited. We report on a study of TV ads across 5 Asian markets utilising...
Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Joe Wheller, Winnie Yeung, Vuong Manh Giang, Alastair Gordon
Company: Cimigo
April 7, 2013
Research papers
Pop concert experiences
Today, marketing communication cannot be based solely on information about the product, brand or service. To attract attention and establish a relationship with the consumer, it must give value, help build identity, or be recreational. T-Mobile...
Catalogue: CEE Research Forum 2013: Research Remix
Authors: Tomasz Jedrkiewicz, Robert Zydel
March 17, 2013
Research papers
From the bottom of the heart!
Homo sapiens' first attempts at passing information through time took the form of paintings. In India emotions speak louder than words. Words hold less meaning in such a culture and fewer ideas can be communicated or elicited through them alone. If...
Catalogue: Congress 2012: Accelerating Excellence
Authors: Jaisy Desai, Akash Sahu, Michael Sack
Company: Ipsos MRBI
September 13, 2012
Research papers
