Back

From the bottom of the heart!

Date of publication: September 13, 2012

Catalogue: Congress 2012: Accelerating Excellence

Company:

Authors: Jaisy Desai, Akash Sahu, Michael Sack

Abstract:

Homo sapiens' first attempts at passing information through time took the form of paintings. In India emotions speak louder than words. Words hold less meaning in such a culture and fewer ideas can be communicated or elicited through them alone. If we look at the religious depictions in India, what stands out are the expressions of emotions and the symbols that communicate these expressions. Yet as market researchers in India we are trapped in a world of words to elicit the deepest emotions from consumers who prefer to communicate through gestures or symbols or maybe even images.

Jaisy Desai

Author

This is a long description of some author details.

Akash Sahu

Author

This is a long description of some author details.

Michael Sack

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The heart transplant

Catalogue: Congress 2005: Making A Difference

Authors: David Jenkinson, Derek Leddie, Kristin Hickey

Company: The Leading Edge

September 21, 2005

×

Citation

Jenkinson, Leddie and Hickey (2005a, September 21). The heart transplant. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/the-heart-transplant


Research Papers

Consumers at the heart of innovation

Catalogue: Asia Pacific 2007

Authors: Helen Wing, Raymond Crook, Sunanda Brahma

 

March 12, 2007

×

Citation

Wing, Crook and Brahma (2007a, March 12). Consumers at the heart of innovation . ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/consumers-at-the-heart-of-innovation-


Research Papers

Bottom of the pyramid

Catalogue: Leisure 2006

Authors: Haroldo Torres, Luciana Aguiar, Tania Limeira

 

October 8, 2006

×

Citation

Torres, Aguiar and Limeira (2006a, October 08). Bottom of the pyramid. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/bottom-of-the-pyramid


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Desai, Sahu and Sack (2012a, September 13). From the bottom of the heart!. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/bottom-of-the-pyramid