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From the bottom of the heart!

Date of publication: September 13, 2012

Catalogue: Congress 2012: Accelerating Excellence

Company:

Authors: Jaisy Desai, Akash Sahu, Michael Sack

Abstract:

Homo sapiens' first attempts at passing information through time took the form of paintings. In India emotions speak louder than words. Words hold less meaning in such a culture and fewer ideas can be communicated or elicited through them alone. If we look at the religious depictions in India, what stands out are the expressions of emotions and the symbols that communicate these expressions. Yet as market researchers in India we are trapped in a world of words to elicit the deepest emotions from consumers who prefer to communicate through gestures or symbols or maybe even images.

Jaisy Desai

Author

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Akash Sahu

Author

This is a long description of some author details.

Michael Sack

Author

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