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Videos

Freedom to reveal or freedom to project?

How do our own and social media persona relate to our 'real selves'? Where does freedom to express our true selves become more an opportunity to project the person we've always wanted to be? The findings from a unique research study that seeks to...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Peter Totman
June 15, 2013
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Citation

Totman, P. (2013a, June 15). Freedom to reveal or freedom to project? . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/freedom-to-reveal-or-freedom-to-project-


Videos

Qualitative data, integrative frameworks, and the prospect of strategic impact

The qualitative data landscape has shifted considerably. The relevance of traditional forms of qualitative research seems to be in decline; e.g., a number of large and leading client companies are moving to reduce or eliminate focus groups. At the...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jeffrey Hunter
June 15, 2013
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Citation

Hunter, J. (2013a, June 15). Qualitative data, integrative frameworks, and the prospect of strategic impact. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-data-integrative-frameworks-and-the-prospect-of-strategic-impact


Research papers

Holland 2.0

In the last few years, organisations have realised the potential that social media offers as a way of communicating their messages and helping to deliver their marketing strategies. equally, we as researchers have been focused on the potential of...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Jos Vink, Anke ten Velde, Marieke Politiek
Company: Blauw Research
November 6, 2012
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Citation

Vink, ten Velde and Politiek (2012a, November 06). Holland 2.0. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/holland-2-0


Research papers

Porsche research rally

The amount of user-generated content (UgC) in social media is rising constantly. More and more consumers exchange their product and brand experiences using social media platforms. For this reason an in-depth analysis of content in social media seems...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Martin Einhorn, Michael Löffler, Olaf Hofmann
Companies: SKOPOS, Porsche AG
November 6, 2012
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Citation

Einhorn, Löffler and Hofmann (2012a, November 06). Porsche research rally. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/porsche-research-rally


Research papers

Robots' journey to the East

BrainJuicer's innovative DigiViduals approach - building research robots to combine social media monitoring with qualitative and ethnographic analysis - has been successful in European, American and Asian markets. This presentation details an...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Richard Shaw, Anna af Hallstrom
April 17, 2012
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Citation

Shaw and af Hallstrom (2012a, April 17). Robots' journey to the East. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/robots-journey-to-the-east