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Research papers

Ask a cyberquestion!

This paper examines the development of the Internet as its relates to marketing and the role of online customer research. It looks at the changing relationship between marketer and customers, the impact of virtual communities, the development of...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: David Pring
September 1, 1997
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Citation

Pring, D. (1997a, September 01). Ask a cyberquestion! . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/ask-a-cyberquestion--5077


Research papers
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Citation

Dupuis, J. (1997a, September 01). The contribution of C. G. Jung to qualitative studies. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-contribution-of-c-g-jung-to-qualitative-studies


Research papers

The information paradox

This paper has two aims: first, to send out a wake up call to us market researchers as a profession. If we don't want to fade into oblivion like the buggy whip,the time to begin a fundamental change of market research is now. And, secondly, to...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Alecia S. Helton
Company: Texas Instruments
June 15, 1997
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Citation

Helton, A. S. (1997a, June 15). The information paradox. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-information-paradox


Research papers

Marketing research and information technology innovation

The paper describes the following: a short introduction of Japan’s marketing research industry; usage of and needs for marketing information and research including relationship marketing among research users; research user attitudes toward...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Kazuo Kobayashi
June 15, 1997
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Citation

Kobayashi, K. (1997a, June 15). Marketing research and information technology innovation. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/marketing-research-and-information-technology-innovation


Research papers

New possibilities?!

“Within thirty years, we will have the technological means to create superhuman intelligence. Shortly after, the human era will be ended.” (Vernor Vinger, 1993 “The Coming Technological Singularity..,”), Impatiently looking...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Rolf Pfleiderer
Company: Burke, Inc.
January 1, 1997
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Citation

Pfleiderer, R. (1997a, January 01). New possibilities?! . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/new-possibilities-


Research papers

From passivity to interaction?

The paper raises questions about the adequacy of conventional qualitative research techniques for the future. A change in orientation and practice is needed if we are to develop a meaningful understanding of consumer responses to the advanced brand...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Christine Restall, Richard Auton
September 1, 1996
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Citation

Restall and Auton (1996a, September 01). From passivity to interaction? . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/from-passivity-to-interaction-


Research papers

Direct marketing and market research

Communication with customers has moved away from mass media and now the growth of direct marketing presents new challenges to market research. Some traditional market researchers show a reluctance to recognise and embrace the changes this implies....

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Tony Cowling, Peter Dray
Company: KANTAR TNS Malaysia
September 1, 1996
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Citation

Cowling and Dray (1996a, September 01). Direct marketing and market research . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/direct-marketing-and-market-research-


Research papers

Online services

The paper discusses the importance of new media "online" in respect to market research and describes the problems of conducting surveys for collecting media data with the use of online services. The differences between online- and offline research...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Wolfgang Bogner
Company: Target Group GmbH
September 1, 1996
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Citation

Bogner, W. (1996a, September 01). Online services . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/online-services-


Research papers

Fuzzy logic to rank attributes

The marketing research community has hitherto examined consumer behavior using mathematical models derived from non-human systems. We have adopted classifications demanding unequivocal decisions in allocating judgements to clear-cut categories such...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Akin Alyanak, Erkani Keyman
September 1, 1996
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Citation

Alyanak and Keyman (1996a, September 01). Fuzzy logic to rank attributes . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/fuzzy-logic-to-rank-attributes-