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Online services

Date of publication: September 1, 1996

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Company:

Author: Wolfgang Bogner

Abstract:

The paper discusses the importance of new media "online" in respect to market research and describes the problems of conducting surveys for collecting media data with the use of online services. The differences between online- and offline research are discussed. A specific project carried out in Germany in this field, is presented together with examples of the findings.

Wolfgang Bogner

Author

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Research Papers

User acceptance of online-services

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Anton Lohmann

Company: GfK

September 1, 1996

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Citation

Lohmann, A. (1996a, September 01). User acceptance of online-services . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/user-acceptance-of-online-services-


Research Papers

Online panels are unsustainable: Online communities are the future

Catalogue: Panel Research 2007

Authors: Pete Comley, Matilda Andersson

Company: British Broadcasting Corporation (BBC)

October 28, 2007

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Citation

Comley and Andersson (2007a, October 28). Online panels are unsustainable: Online communities are the future. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/online-panels-are-unsustainable-online-communities-are-the-future


Research Papers

Online community platforms

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Laurent Verard, James Kennedy

Companies: BrainJuicer, Philips International

October 29, 2009

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Citation

Verard and Kennedy (2009a, October 29). Online community platforms. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/online-community-platforms


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Citation

Bogner, W. (1996a, September 01). Online services . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/online-community-platforms