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Online services

Date of publication: September 1, 1996

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

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Author: Wolfgang Bogner

Abstract:

The paper discusses the importance of new media "online" in respect to market research and describes the problems of conducting surveys for collecting media data with the use of online services. The differences between online- and offline research are discussed. A specific project carried out in Germany in this field, is presented together with examples of the findings.

Wolfgang Bogner

Author

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Citation

Bogner, W. (1996a, September 01). Online services . ANA - ESOMAR. Retrieved July 27, 2024, from


https://ana.esomar.org/documents/online-services-